References

• 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 2014Handbook of Social Cognition4,154 cited
• 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
• 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
• 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
• 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
• 1984Audience Involvement in Advertising: Four Levels1,017 cited
• 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
• 1988Mood Management Through Communication Choices756 cited
• 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
• 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials