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The interactive effects of colors and products on perceptions of brand logo appropriateness

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References

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2002When Web Pages Influence Choice: Effects of Visual Primes on Experts and Novices557 cited
1994Foreign Branding and Its Effects on Product Perceptions and Attitudes

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545 cited

2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited

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2018Brand logo symmetry and product design: The spillover effects on consumer inferences93 cited
2012To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace90 cited
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2019A comprehensive review on logo literature: research topics, findings, and future directions82 cited
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