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La Communication de Diversité en Marketing : approche exploratoire
16 references·1 citing·54 second hop
La Communication de Diversité en Marketing : approche exploratoire (2008)La Communication de Diversité en Marketin…Basic Concepts of Intercultural Communication: Selected Readings (2013)Basic Concepts of Intercultur…Crossover Dreams: Consumer Responses to Ethnic-Oriented Products (2006)Crossover Dreams: Consumer Re…Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France (2006)Consumer Racism and Its Effec…Assessing the impact of culture on relationship creation and network formation in emerging Asian markets (2006)Assessing the impact of cultu…Religiosity and the construction of a cultural‐consumption identity (2005)Religiosity and the construct…Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations (2005)Cultural Identity in the Segm…Work Group Diversity and Group Performance: An Integrative Model and Research Agenda. (2004)Work Group Diversity and Grou…Effects of subcultural differences on country and product evaluations (2003)Effects of subcultural differ…Cracks in Diversity Research: The Effects of Diversity Faultlines on Conflict and Performance (2003)Cracks in Diversity Research:…A cross‐cultural assessment of the satisfaction formation process (2002)A cross‐cultural assessment o…What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response (2001)What We See Makes Us who We a…Making Social Science Matter (2001)Making Social Science MatterBrand Community (2001)Brand CommunityCase Research in Marketing (2000)Case Research in MarketingImplementing Marketing Strategies: Developing and Testing a Managerial Theory (1999)Implementing Marketing Strate…La communication interculturelle (1989)La communication interculture…L'entrepreneur et l'investisseur en capital dans les systèmes territoriaux d'innovation : Recherche appliquée aux pôles de compétitivité de Lyon, Grenoble et chambéry. 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References

  • 2001Making Social Science Matter4,681 cited
  • 2001Brand Community3,994 cited
  • 2004Work Group Diversity and Group Performance: An Integrative Model and Research Agenda.2,900 cited
  • 2003Cracks in Diversity Research: The Effects of Diversity Faultlines on Conflict and Performance438 cited
  • 2001What We See Makes Us who We are: Priming Ethnic Self-Awareness and Advertising Response362 cited
  • 2013Basic Concepts of Intercultural Communication: Selected Readings292 cited
  • 2006Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France207 cited
  • 1999Implementing Marketing Strategies: Developing and Testing a Managerial Theory199 cited
  • 2005Religiosity and the construction of a cultural‐consumption identity185 cited
  • 2000Case Research in Marketing177 cited
  • 2003Effects of subcultural differences on country and product evaluations148 cited
  • 2005Cultural Identity in the Segmentation of Publics: An Emerging Theory of Intercultural Public Relations142 cited
  • 2006Assessing the impact of culture on relationship creation and network formation in emerging Asian markets141 cited
  • 1989La communication interculturelle139 cited
  • 2002

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A cross‐cultural assessment of the satisfaction formation process
134 cited
  • 2006Crossover Dreams: Consumer Responses to Ethnic-Oriented Products113 cited
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    • 2018L'entrepreneur et l'investisseur en capital dans les systèmes territoriaux d'innovation : Recherche appliquée aux pôles de compétitivité de Lyon, Grenoble et chambéry.1 cited