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A Scale for Sexism
5 references·16 citing·51 second hop
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this work references cited by second hop

References

  • 1957The Image: Knowledge in Life and Society644 cited
  • 1974Sex role stereotyping in children's television programs.208 cited
  • 1974Women in TV Commercials144 cited
  • 1974Patterns in Prime Time128 cited
  • 1972Communication and Social Environment94 cited

Cited by

  • 2011Battling Pornography179 cited
  • 1985Sex-role messages vis-�-vis microcomputer use: A look at the pictures84 cited
  • 1985Role Portrayals in British Magazine Advertisement82 cited
  • 2001Boxing Helena and Corseting Eunice: Sexual Rhetoric in Cosmopolitan and Playboy Magazines76 cited
  • 1996Looking through Gendered Lenses: Female Stereotyping in Advertisements and Gender Role Expectations76 cited
  • 1979Women in Advertisements: Retrospect and Prospect70 cited
  • 1996Crucial Advice on how to Get the Guy: The Rhetorical Vision of Power and Seduction in the Teen Magazine YM69 cited
  • 2012Marketing and feminism in historic perspective61 cited
  • 2007Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials58 cited
  • 1981Male Sex Roles in Magazine Advertising, 1959–197955 cited

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  • 1983The status of research on women and communication53 cited
  • 1994Gender Advertising in the US and India: Exporting Cultural Stereotypes49 cited
  • 2002Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective49 cited
  • 2000Overcoming Traditional Boundaries48 cited
  • 1999Country Music Video in Country's Year of the Woman47 cited
  • 2007A Test of Media Literacy Effects and Sexual Objectification in Advertising45 cited