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Planning Media Schedules in the Presence of Dynamic Advertising Quality
10 references·16 citing·34 second hop
Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in the Presence …Advertising communications & promotion management (1997)Advertising communications & …How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…Advertising Repetition: A Critical Review of Wearin and Wearout (1988)Advertising Repetition: A Cri…How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)How Advertising Affects Sales…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Micro-Economic Foundations of Employment and Inflation Theory. (1972)Micro-Economic Foundations of…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays (2021)A New Livestream Retail Analy…The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)The Ecosystem of Software Pla…Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising (2016)Advertising Spillovers: Evide…A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)A Dynamic Model for Digital A…The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry (2015)The Dynamic Impact of Product…Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance (2014)Investigating the Relationshi…Recent developments in dynamic advertising research (2012)Recent developments in dynami…From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…The Long-Term Effect of Marketing Strategy on Brand Sales (2010)The Long-Term Effect of Marke…Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing (2010)Moment-to-Moment Optimal Bran…The Effect of Competitive Advertising Interference on Sales for Packaged Goods (2008)The Effect of Competitive Adv…Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Wearout Effects of Different …Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…Negotiations and Exclusivity Contracts for Advertising (2003)Negotiations and Exclusivity …Clicks and Mortar: The Effect of On-line Activities on Off-line Sales (2003)Clicks and Mortar: The Effect…An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Social Media in an Alternative Marketing Communication Model (2012)Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)The personalization-privacy paradox: implications for new media (2016)Information and Consumer Behavior (1970)Reliability of Nominal Data Based on Qualitative Judgments (1989)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Advances in Consumer Research (2025)Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View (1999)Absolute and relative resources as determinants of international acquisitions (2002)Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014)Looking into the Black Box: A Survey of the Matching FunctionSectoral Shifts and Cyclical Unemployment (1982)Information and the Change in the Paradigm in Economics (2002)Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)A survey of game-theoretic models of cooperative advertising (2014)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. 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this work references cited by second hop

References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1972Micro-Economic Foundations of Employment and Inflation Theory.848 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1984How Advertising Affects Sales: Meta-Analysis of Econometric Results513 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1997Advertising communications & promotion management429 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1988Advertising Repetition: A Critical Review of Wearin and Wearout346 cited

Cited by

  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
  • 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 2018The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1272 cited
  • 2005

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Planning Marketing-Mix Strategies in the Presence of Interaction Effects
227 cited
  • 2014Investigating the Relationship Between the Content of Online Word of Mouth, Advertising, and Brand Performance203 cited
  • 2007Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship200 cited
  • 2003Clicks and Mortar: The Effect of On-line Activities on Off-line Sales199 cited
  • 2015The Dynamic Impact of Product-Harm Crises on Brand Preference and Advertising Effectiveness: An Empirical Analysis of the Automobile Industry197 cited
  • 2021A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays188 cited
  • 2016Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising187 cited
  • 2012Recent developments in dynamic advertising research181 cited
  • 2008The Effect of Competitive Advertising Interference on Sales for Packaged Goods180 cited
  • 2003Negotiations and Exclusivity Contracts for Advertising166 cited
  • 2010Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing164 cited
  • 2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited