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Online game characters' influence on brand trust: Self-disclosure, group membership, and product type
16 references·11 citing·39 second hop
Online game characters' influence on brand trust: Self-disclosure, group membership, and product type (2012)Online game characters' influence on bran…Intimacy as an interpersonal process (2018)Intimacy as an interpersonal …A THEORY OF HUMAN MOTIVATION (2017)A THEORY OF HUMAN MOTIVATIONTheorizing about intercultural communication (2005)Theorizing about intercultura…Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Consumer trust in B2C e-Comme…On-line trust: concepts, evolving themes, a model (2003)On-line trust: concepts, evol…Managing User Trust in B2C e-Services (2003)Managing User Trust in B2C e-…Customer Loyalty in E-Commerce (2002)Customer Loyalty in E-CommerceLying in everyday life. (1996)Lying in everyday life.The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Self-disclosure and liking: A meta-analytic review. (1994)Self-disclosure and liking: A…Impression management: A literature review and two-component model. (1990)Impression management: A lite…The Logic and Limits of Trust (1983)The Logic and Limits of TrustReference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…Studies of independence and conformity: I. A minority of one against a unanimous majority. (1956)Studies of independence and c…A theory of human motivation. (1943)A theory of human motivation.The effectiveness of advertising appeals: A culturally-derived power perspective (2023)The effectiveness of advertis…Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand (2022)Prosumption through advergame…How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism (2021)How brand self‐disclosure hel…Gym Membership Programs: Image Motivation and Conditional Discount Framing (2021)Gym Membership Programs: Imag…Temporal and social scarcities: effects on ad evaluations (2020)Temporal and social scarcitie…The impact of advertising self-presentation style on customer purchase intention (2019)The impact of advertising sel…Characters’ persuasion effects in advergaming (2019)Characters’ persuasion effect…Exploring key factors in online shopping with a hybrid model (2016)Exploring key factors in onli…Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust (2015)Mobile Game Adoption in China…How character presence in advergames affects brand attitude and game performance: A cross‐cultural comparison (2015)How character presence in adv…‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands (2015)‘Kid tested, mother approved’…The Psychology of Interpersonal Relations. 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1943A theory of human motivation.21,512 cited
  • 2017A THEORY OF HUMAN MOTIVATION11,320 cited
  • 1956Studies of independence and conformity: I. A minority of one against a unanimous majority.4,264 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1990Impression management: A literature review and two-component model.3,330 cited
  • 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,025 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1983The Logic and Limits of Trust1,799 cited
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  • 2003On-line trust: concepts, evolving themes, a model1,200 cited
  • 2018Intimacy as an interpersonal process1,176 cited
  • 1996Lying in everyday life.1,123 cited
  • 2003Managing User Trust in B2C e-Services1,073 cited
  • 2002

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Customer Loyalty in E-Commerce
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  • 2019Characters’ persuasion effects in advergaming35 cited
  • 2023The effectiveness of advertising appeals: A culturally-derived power perspective23 cited
  • 2019The impact of advertising self-presentation style on customer purchase intention23 cited
  • 2015Mobile Game Adoption in China: the Role of TAM and Perceived Entertainment, Cost, Similarity and Brand Trust20 cited
  • 2020Temporal and social scarcities: effects on ad evaluations15 cited
  • 2022Prosumption through advergames: leveraging on advergame format and reward elements to create a sacred brand12 cited
  • 2015‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands12 cited
  • 2021Gym Membership Programs: Image Motivation and Conditional Discount Framing3 cited