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Markovian Application to Brand Switching Behaviour: A Survey of Toothpaste
16 references·0 citing·43 second hop
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References

  • 2017A Theory of Cognitive Dissonance18,197 cited
  • 1958The Psychology of Interpersonal Relations.11,886 cited
  • 1992A National Customer Satisfaction Barometer: The Swedish Experience5,704 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,987 cited
  • 2004The Theory of Planned Behaviour4,462 cited
  • 1970Marketing Research3,557 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1961Technical Change and the Rate of Imitation1,913 cited
  • 1955The principle of congruity in the prediction of attitude change.1,718 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1980Operations Research -- An Introduction1,580 cited
  • 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 2000Do counterfeits devalue the ownership of luxury brands?640 cited
  • 2010Creating Powerful Brands

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