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Consumer Perceptions of the Media and their Advertising Content
2 references·13 citing·48 second hop
Consumer Perceptions of the Media and their Advertising Content (1979)Consumer Perceptions of the Media and the…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Mobile advertising: A systematic literature review and future research agenda (2021)Mobile advertising: A systema…Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans? (2014)Do Korean-Americans View Drug…Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes (2012)Music and Advertising: The Ef…Measuring the Marketing Communication Activations of a Professional Tennis Tournament (2006)Measuring the Marketing Commu…Characteristics of B2B adoption and planning of online marketing communications (2006)Characteristics of B2B adopti…Modeling Tourism Advertising Effectiveness (2005)Modeling Tourism Advertising …Media (2005)MediaUNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING (2002)UNDERSTANDING CONSUMERS ATTIT…Media preference and believability among rural respondents for news and advertising information (1999)Media preference and believab…Exploring the relevance of strategic promotion management approach among small independent retailers (1998)Exploring the relevance of st…Consumer Expectations of the Information Content in Advertising (1996)Consumer Expectations of the …Televised news, trait inferences, and support for political figures (1994)Televised news, trait inferen…The Perceived Informativeness of National and Retail Advertising (1987)The Perceived Informativeness…Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 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(2011)Sequential selection of correlated ads by POMDPs (2012)Determining Sample Size for Research Activities (1970)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Determining Sample Size (2000)How Sponsorships Work: the Sponsorship Engagement Model (2012)Runner Identity and Sponsorship: Evaluating the Rock ‘n’ Roll Marathon (2014)Sponsorship antecedents and outcomes in participant sport settings (2018)The Handbook of Social Psychology (1969)The Theory of Buyer Behavior (1971)Foundations of Behavioral Research (1974)An Exploration of Voter Responses to Political Advertisements (1989)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies (2007)The Norm of Reciprocity: A Preliminary Statement (1960)Understanding Attitudes and Predicting Social Behavior (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model (2022)Systematic literature review and retrospective bibliometric analysis on ESG research (2024)The Gender Gap in Economic and Financial Literacy: A Review and Research Agenda (2025)One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)Negative Political Advertising: Some Empirical Findings (1984)
this work references cited by second hop

References

  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited

Cited by

  • 2021Mobile advertising: A systematic literature review and future research agenda204 cited
  • 2005Modeling Tourism Advertising Effectiveness175 cited
  • 2002UNDERSTANDING CONSUMERS ATTITUDE TOWARD ADVERTISING170 cited
  • 2006Measuring the Marketing Communication Activations of a Professional Tennis Tournament43 cited
  • 1987The Perceived Informativeness of National and Retail Advertising29 cited
  • 2006Characteristics of B2B adoption and planning of online marketing communications19 cited
  • 1999Media preference and believability among rural respondents for news and advertising information11 cited
  • 1998Exploring the relevance of strategic promotion management approach among small independent retailers11 cited
  • 1996Consumer Expectations of the Information Content in Advertising10 cited
  • 2014Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?9 cited
  • 2012Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes9 cited
  • 2005Media8 cited

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1994
Televised news, trait inferences, and support for political figures
7 cited