References

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• 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
• 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
• 1975Consumer Demand: A New Approach.1,235 cited
• 1980Design and marketing of new products1,131 cited
• 1980Econometric Models for Probabilistic Choice Among Products764 cited
• 1980Product differentiation advantages of pioneering brands738 cited
• 1986Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications569 cited
• 1983Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects447 cited
• 1940Degrees of freedom.426 cited
• 2008Defensive Marketing Strategies363 cited
• 1974The Theory of Stochastic Preference and Brand Switching344 cited
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• 1981Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price214 cited
• 1983An Approach to the Optimal Positioning of a New Product102 cited