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Incentives for Retailer Promotion in a Marketing Channel

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Cited by

2017Incentive mechanisms for price and advertising coordination in dynamic marketing channels25 cited
2017Cooperative advertising to induce strategic customers for purchase at the full price20 cited
2015Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach20 cited
2019An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management18 cited

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