References

• 2006Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled--and More Miserable Than Ever Before1,299 cited
• 2003Boomers, Gen-Xers, and Millennials: Understanding the "New Students.".757 cited
• 1989Teaching and the Case Method650 cited
• 2008The MBA Core Curricula of Top-Ranked U.S. Business Schools: A Study in Failure?365 cited
• 2005Association to Advance Collegiate Schools of Business (AACSB)316 cited
• 1980Some Limitations of the Case Method: Experiences in a Management Development Program207 cited
• 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
• 2001The Case for Using Live Cases: Shifting the Paradigm in Marketing Education187 cited
• 2008Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners112 cited
• 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course108 cited
• 1977Casing Casemethod Methods91 cited
• 1987Is Case Teaching More Effective than Lecture Teaching in Business Administration? An Exploratory Analysis71 cited
• 2001Case Writing Reconsidered69 cited
• 1996Strategic management and the case method57 cited
• 2000The Use of the Case Method in Large and Diverse Undergraduate Business Programmes: Problems and Issues