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Marketing orientation in SMEs: Effects of the internal environment
16 references·3 citing·39 second hop
Marketing orientation in SMEs: Effects of the internal environment (2003)Marketing orientation in SMEs: Effects of…The Effect of Market Orientation on Product Innovation (2000)The Effect of Market Orientat…Strategic Orientation and Firm Performance in an Artistic Environment (2000)Strategic Orientation and Fir…Marketing's Influence within the Firm (1999)Marketing's Influence within …Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Strategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …Strategic Orientation of the Firm and New Product Performance (1997)Strategic Orientation of the …Market orientation and innovation (1996)Market orientation and innova…A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance (1996)A longitudinal study of the i…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…An exploratory analysis of the impact of market orientation on new product performance a contingency approach (1995)An exploratory analysis of th…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …MARKOR: A Measure of Market Orientation (1993)MARKOR: A Measure of Market O…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Marketing of innovative products for environmentally friendly small and medium enterprises (2019)Marketing of innovative produ…Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications (2017)Marketing illegitimacy within…Understanding SME intention to use the internet for managing supplier information (2011)Understanding SME intention t…The Effect of a Market Orientation on Business Profitability (1990)The Tacit Dimension (1997)The Knowledge-Creating Company (1998)Linking Customer Interaction and Innovation: The Mediating Role of New Organizational Practices (2010)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Innovation indicators throughout the innovation process: An extensive literature analysis (2018)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms (1990)Innovativeness: Its antecedents and impact on business performance (2004)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations (2005)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Research in Organizational Behavior (1984)The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance (1999)Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)Diffusion of Innovations 1 (2019)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)
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References

  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
  • 1993MARKOR: A Measure of Market Orientation2,353 cited
  • 1997Strategic Orientation of the Firm and New Product Performance2,265 cited
  • 2000The Effect of Market Orientation on Product Innovation961 cited
  • 1997Strategic Orientation of the Firm and New Product Performance923 cited
  • 1996Market orientation and innovation898 cited
  • 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
  • 1995An exploratory analysis of the impact of market orientation on new product performance a contingency approach675 cited
  • 1996A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance

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667 cited
  • 1999Marketing's Influence within the Firm533 cited
  • Cited by

    • 2019Marketing of innovative products for environmentally friendly small and medium enterprises12 cited
    • 2017Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications10 cited
    • 2011Understanding SME intention to use the internet for managing supplier information6 cited