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A Chronology Of The Definition Of Marketing
16 references·0 citing·30 second hop
A Chronology Of The Definition Of Marketing (2014)A Chronology Of The Definition Of Marketi…Principles of marketing (2012)Principles of marketingThe Fundamentals of Marketing (2010)The Fundamentals of MarketingThe fundamentals of marketing (2010)The fundamentals of marketingThe elements of marketing (2008)The elements of marketingMarketing, 7th ed (2004)Marketing, 7th edMarketing: Contemporary Concepts and Practices (1995)Marketing: Contemporary Conce…Marketing: Contemporary Concepts and Practices (1985)Marketing: Contemporary Conce…Principles of Marketing (1983)Principles of MarketingMarketing : concepts and applications (1980)Marketing : concepts and appl…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…Principles of Marketing (1972)Principles of MarketingA Managerial Introduction to Marketing (1971)A Managerial Introduction to …Marketing Behavior and Executive Action (1958)Marketing Behavior and Execut…Market Behavior and Executive Action (1958)Market Behavior and Executive…Marketing, An Institutional Approach (1948)Marketing, An Institutional A…The Elements of Marketing (1947)The Elements of MarketingDeterminants and consequences of employee displayed positive emotions (2001)Creating brand equity in the Chinese clothing market (2009)Political Brand Equity Model: The Integration of Political Brands in Voter Choice (2015)German approaches to business-to-business marketing theory: origins and structure (2002)Competition in business networks (2013)The theory and practice of business networking (2013)Developing Buyer-Seller Relationships (1987)The Effect of a Market Orientation on Business Profitability (1990)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)The Changing Role of Marketing in the Corporation (1992)Evolving to a New Dominant Logic for Marketing (2003)Competing through service: Insights from service-dominant logic (2006)Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Value in business markets: What do we know? Where are we going? (2005)Market segmentation (1987)Learning and novelty of innovation in established manufacturing SMEs (2008)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Environmental attitudes and knowledge (1990)Marketing Dèjá Vu: The Discovery of Integrated Marketing Communications (1998)The Genre System of the Harvard Case Method (1999)Corporate Communication Revisited: Integrating Business Strategy and Strategic Communication (2008)Conceptualising a contemporary marketing mix for sustainable tourism (2011)Consumer Behavior towards Decision Making and Loyalty to Particular Brands (2016)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
this work references cited by second hop

References

  • 1972Principles of Marketing5,587 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1958Marketing Behavior and Executive Action613 cited
  • 2010The Fundamentals of Marketing480 cited
  • 1958Market Behavior and Executive Action360 cited
  • 2010The fundamentals of marketing247 cited
  • 1985Marketing: Contemporary Concepts and Practices84 cited
  • 2008The elements of marketing75 cited
  • 1983Principles of Marketing70 cited
  • 2004Marketing, 7th ed68 cited
  • 2012Principles of marketing65 cited
  • 1948Marketing, An Institutional Approach62 cited
  • 1995Marketing: Contemporary Concepts and Practices45 cited
  • 1980Marketing : concepts and applications44 cited
  • 1971A Managerial Introduction to Marketing44 cited
  • 1947The Elements of Marketing44 cited

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