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Investigating Relationship between Brand Image, Price Discount and Purchase Intention

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References

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1988

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A Conjoint Investigation of The Relative Importance of Risk Relievers in Direct Marketing

208 cited

1997A Model of Brand and Country Effects on Quality Dimensions131 cited

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2020How Brand Image and Perceived Service Quality Affect Customer Loyalty through Customer Satisfaction30 cited
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2024The role of price in display complexity's impact on horticultural plant purchase intention: An eye-tracking study10 cited