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Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys
16 references·5 citing·47 second hop
Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys (2015)Helping Firms Reduce Complexity in Multic…Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Personalized Online Advertisi…When Does Retargeting Work? Information Specificity in Online Advertising (2013)When Does Retargeting Work? I…Research Commentary —Too Big to Fail: Large Samples and the p -Value Problem (2013)Research Commentary —Too Big …Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Attributing Conversions in a …From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)From Generic to Branded: A Mo…The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…TELEVISION AND WEB ADVERTISING SYNERGIES (2004)TELEVISION AND WEB ADVERTISIN…Dynamic Conversion Behavior at E-Commerce Sites (2004)Dynamic Conversion Behavior a…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Measuring the Effects and Effectiveness of Interactive Advertising (2000)Measuring the Effects and Eff…Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Consumer Decision Making in O…Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions (1991)Consideration set influences …An Evaluation Cost Model of Consideration Sets (1990)An Evaluation Cost Model of C…Adaptive strategy selection in decision making. (1988)Adaptive strategy selection i…Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity (2021)Influence of the Internet on …Do connected town-centre shopping journeys improve town-centre patronage? 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(2000)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)The influence of online product recommendations on consumers’ online choices (2004)Digital marketing: A framework, review and research agenda (2016)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impulse buying: Modeling its precursors (1998)Frictionless Commerce? 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References

  • 1988Adaptive strategy selection in decision making.1,953 cited
  • 2000Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids1,730 cited
  • 1990An Evaluation Cost Model of Consideration Sets1,026 cited
  • 2013Research Commentary —Too Big to Fail: Large Samples and the p -Value Problem969 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 1991Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions572 cited
  • 2004Dynamic Conversion Behavior at E-Commerce Sites520 cited
  • 2013When Does Retargeting Work? Information Specificity in Online Advertising510 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions467 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment439 cited
  • 2015Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where427 cited
  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited

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2000
Measuring the Effects and Effectiveness of Interactive Advertising
346 cited
  • 2004TELEVISION AND WEB ADVERTISING SYNERGIES306 cited
  • Cited by

    • 2020Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys121 cited
    • 2018Ein theoriebasierter Ansatz zur Erlangung von Exzellenz im Omnichannel-Vertrieb10 cited
    • 2021Influence of the Internet on Retailer’s Perceived Quality in the Generation of Retailer’s Brand Equity9 cited
    • 2021Do connected town-centre shopping journeys improve town-centre patronage?8 cited
    • 2019Smart-Service-Engineering8 cited