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HOW 'RELATIONSHIP MARKETING' CONTRIBUTES TO GAINING CUSTOMER LOYALTY TO SECURITIES BROKERAGE FIRMS IN THE STOCK EXCHANGE OF THAILAND?
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HOW 'RELATIONSHIP MARKETING' CONTRIBUTES TO GAINING CUSTOMER LOYALTY TO SECURITIES BROKERAGE FIRMS IN THE STOCK EXCHANGE OF THAILAND? (2010)HOW 'RELATIONSHIP MARKETING' CONTRIBUTES …Interpreting Qualitative Data (2024)Interpreting Qualitative DataBusiness Research Methods (2022)Business Research MethodsDoing Qualitative Research (2010)Doing Qualitative ResearchResearch Methods for Business Students (2003)Research Methods for Business…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Trust, Value, and Lo…Doing Qualitative Research: A Practical Handbook (1999)Doing Qualitative Research: A…The Foundations of Social Research: Meaning and Perspective in the Research Process (1998)The Foundations of Social Res…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Understanding and Validity in Qualitative Research (1992)Understanding and Validity in…Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Relationship Quality in Servi…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…The Presentation of Self in Everyday Life. (1956)The Presentation of Self in E…Truth and Method (1960)Understanding and Facilitating Adult Learning (1987)Mandatory updating. Why coercion does not work. (1991)Understanding and Evaluating Qualitative Research (2002)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)Member Checking (2016)Quality Is Free: The Art of Making Quality Certain (1979)The SOCO Scale: A Measure of the Customer Orientation of Salespeople (1982)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Social Identity Theory and the Organization (1989)PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK. (1990)Users of the world, unite! The challenges and opportunities of Social Media (2009)Being and Nothingness (2022)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)An Evolutionary Theory of Economic Change. (1983)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Survey response rate levels and trends in organizational research (2008)Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research (2013)Green supply chain management: A review and bibliometric analysis (2015)Strategies for ensuring trustworthiness in qualitative research projects (2004)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)Using thematic analysis in psychology (2006)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Supply chain resilience in the global financial crisis: an empirical study (2011)Predicting green product consumption using theory of planned behavior and reasoned action (2015)
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References

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  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 2003Research Methods for Business Students17,213 cited
  • 2003Evolving to a New Dominant Logic for Marketing15,040 cited
  • 1996The Behavioral Consequences of Service Quality12,400 cited
  • 2022Business Research Methods11,029 cited
  • 1998The Foundations of Social Research: Meaning and Perspective in the Research Process9,325 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
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  • 1990Relationship Quality in Services Selling: An Interpersonal Influence Perspective4,760 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,263 cited
  • 2010Doing Qualitative Research4,178 cited
  • 2024Interpreting Qualitative Data3,569 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,201 cited
  • 1992

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Understanding and Validity in Qualitative Research
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