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Effects of Guerilla Marketing in Growth of Beauty Shops: Case Study of Matuu Town, Machakos County, Kenya
12 references·0 citing·42 second hop
Effects of Guerilla Marketing in Growth of Beauty Shops: Case Study of Matuu Town, Machakos County, Kenya (2013)Effects of Guerilla Marketing in Growth o…Word of Mouse (2008)Word of MouseModelling the marketing of high-tech start-ups (2006)Modelling the marketing of hi…Research Methodology: Methods and Techniques (2004)Research Methodology: Methods…Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers (2003)Customer Experience Managemen…Re‐evaluating the marketing concept (2001)Re‐evaluating the marketing c…Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' (2000)Viral Marketing - Establishin…The buzz on buzz. (2000)The buzz on buzz.Review and Critical Assessment of Research on Marketing and the Environment (1998)Review and Critical Assessmen…Using the 7Ps as a generic marketing mix (1995)Using the 7Ps as a generic ma…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Innovation and Entrepreneurship (1985)Innovation and Entrepreneursh…Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business (1984)Guerrilla Marketing : Secrets…Principles of Marketing (1972)Breaking Free from Product Marketing (1977)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)The 4S Web-Marketing Mix model (2002)Re-Thinking and Re-Tooling the Social Marketing Mix (2011)The role of servicescape and image perceptions of customers on behavioral intentions in the hotel industry (2015)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Consumer behavior and marketing action (1981)Postpurchase communications by consumers (1989)Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing (2009)An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites (2010)Conceptualising electronic word of mouth activity (2011)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)The Comparative Advantage Theory of Competition (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Cognitive Therapy and the Emotional Disorders (1975)Choices, values, and frames. (1984)A multidimensional analysis of the information sources construct and its relevance for destination image formation (2014)A Meta-analytic Investigation of the Role of Valence in Online Reviews (2015)Diffusion of Innovations 1 (2019)Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)Quantitative Research Methods : A Synopsis Approach (2017)Strategi Penelitian Kualitatif dan Kuantitatif Di Dalam Penelitian Agama (2020)BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH) (2023)Marketing to postmodern consumers: introducing the internet chameleon (2008)The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense (2009)Social Media in an Alternative Marketing Communication Model (2012)Facing the backlash: green marketing and strategic reorientation in the 1990s (2000)U.S. Sustainable Food Market Generation Z Consumer Segments (2019)What do we mean by sustainability marketing? (2019)Linking Entrepreneurship and Economic Growth (1999)The Promise of Enterpreneurship as a Field of Research (2000)The Promise of Entrepreneurship as a Field of Research (2000)Internet marketing research (1987‐2000): a literature review and classification (2003)Teen perceptions of disclosure in buzz marketing (2007)Destination Word of Mouth (2008)Towards the ‘perfect’ customer experience (2007)Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context (2010)Customer experience management in hospitality (2017)
this work references cited by second hop

References

  • 2004Research Methodology: Methods and Techniques10,166 cited
  • 1985Innovation and Entrepreneurship3,128 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 2003Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers645 cited
  • 2008Word of Mouse367 cited
  • 1998Review and Critical Assessment of Research on Marketing and the Environment319 cited
  • 1995Using the 7Ps as a generic marketing mix259 cited
  • 2000Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'247 cited
  • 2000The buzz on buzz.195 cited
  • 1984Guerrilla Marketing : Secrets for Making Big Profits from Your Small Business112 cited
  • 2006Modelling the marketing of high-tech start-ups64 cited
  • 2001Re‐evaluating the marketing concept42 cited

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