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The Effect Of Brand Associations: A Field Study On Turkish Consumers
12 references·0 citing·28 second hop
The Effect Of Brand Associations: A Field Study On Turkish Consumers (2011)The Effect Of Brand Associations: A Field…‘Building Strong Brands’ (1996)‘Building Strong Brands’Building Strong Brands (1995)Building Strong BrandsConceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The Value of Brand Equity (1992)The Value of Brand EquityThe handbook of brand management (1992)The handbook of brand managem…The Effects of Sequential Introduction of Brand Extensions (1992)The Effects of Sequential Int…Managing Brand Equity (1991)Managing Brand EquityDimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Branding: A Key Marketing Tool (1987)Branding: A Key Marketing ToolArchitecture of Cognition (1983)Architecture of CognitionPositioning your product (1982)Positioning your productAdvertising Management (1976)Advertising ManagementCustomer-Oriented Approaches to Identifying Product-Markets (1979)Strategic Brand Concept-Image Management (1986)Consumer Evaluations of Brand Extensions (1990)Managing Brand Equity (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Advances in Consumer Research (2025)ASPECTS OF THE THEORY OF SYNTAX (1964)Availability: A heuristic for judging frequency and probability (1973)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Customer Satisfaction, Market Share, and Profitability: Findings from Sweden (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Teachers' Beliefs and Educational Research: Cleaning up a Messy Construct (1992)The magical number 4 in short-term memory: A reconsideration of mental storage capacity (2001)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)How Consumers Assess the Value of Advertising (1995)Defensive Marketing Strategies (2008)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 1983Architecture of Cognition5,089 cited
  • 1995Building Strong Brands4,440 cited
  • 1987Dimensions of Consumer Expertise4,376 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996‘Building Strong Brands’2,137 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1992The Value of Brand Equity828 cited
  • 1982Positioning your product455 cited
  • 1976Advertising Management196 cited
  • 1992The handbook of brand management154 cited
  • 1987Branding: A Key Marketing Tool125 cited

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