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A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran
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A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran (2012)A New Educational Marketing Mix: The 6ps …Marketing tactics and parents' loyalty: the mediating role of school image (2009)Marketing tactics and parents…International students' decision‐making process (2006)International students' decis…The research on school marketing (2004)The research on school market…Marketing Management, 2nd ed (2004)Marketing Management, 2nd edThe impact of facilities on student choice of university (2003)The impact of facilities on s…Marketing university education: the Southern African experience (2002)Marketing university educatio…Choosing Futures (2002)Choosing FuturesHigher education institution image: acorrespondence analysis approach (2001)Higher education institution …An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Managing External Relations in Schools: A Practical Guide (1993)Managing External Relations i…Marketing for schools (1991)Marketing for schoolsEducational administration and organizational behavior (1979)Educational administration an…Principles of Marketing (1972)Principles of MarketingMarket Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Education Reform: A Critical and Post Structural Approach (1994)Market orientation in universities (2010)School Brand Management (2014)Problems and Strategies in Services Marketing (1985)A framework linking intangible resources and capabiliites to sustainable competitive advantage (1993)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Student Choice in Higher Education (2011)Making sense of higher education: students as consumers and the value of the university experience (2012)Towards an integrative understanding of contemporary educational mobilities: a critical agenda for international student mobilities research (2020)Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers. (1987)Higher Education: Handbook of Theory and Research (2007)Emerging education hubs: the case of Singapore (2010)Examining student satisfaction with higher education services (2010)University choice: what do we know, what don’t we know and what do we still need to find out? (2015)Marketing Research: An Applied Orientation (1994)Brand harmonization in the international higher education market (2007)Toward the Model of University Image: The Influence of Brand Personality, External Prestige, and Reputation (2008)Vocational education in Indonesia: History, development, opportunities, and challenges (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Staying on at school: Improving student retention in Australia (2004)The influence of the school in the decision to participate in learning post‐16 (2008)Do Quality of Services and Institutional Image Impact Students’ Satisfaction and Loyalty in Higher Education? (2018)Exploring the Transformational Nature of Instructional Leadership (1996)White Racism, Antiracism, and School Leadership Preparation (2000)A model of teacher agency in professional development and school reform (2019)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)An Exploratory Study of International Students Studying and Living in a Regional Area (2008)Employer branding and market segmentation (2009)The Ratings Game: Asymmetry in Classification (2010)
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References

  • 1972Principles of Marketing5,587 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 1995Strategic Marketing for Educational Institutions821 cited
  • 2006International students' decision‐making process485 cited
  • 2003The impact of facilities on student choice of university433 cited
  • 1979Educational administration and organizational behavior414 cited
  • 2001Higher education institution image: acorrespondence analysis approach337 cited
  • 2002Choosing Futures137 cited
  • 2004The research on school marketing113 cited
  • 2004Marketing Management, 2nd ed98 cited
  • 2009Marketing tactics and parents' loyalty: the mediating role of school image76 cited
  • 2002Marketing university education: the Southern African experience62 cited
  • 1991Marketing for schools45 cited
  • 1993Managing External Relations in Schools: A Practical Guide17 cited

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