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The effect of perceived risk dimensions on purchase intention

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References

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1972The Components of Perceived Risk1,253 cited
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1982Warranty and Other Extrinsic Cue Effects on Consumers' Risk Perceptions587 cited
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2000The strategic role of retail brands in British grocery retailing335 cited
2005An empirical study of the effect of perceived risk upon intention to use online applications305 cited
2004Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk

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303 cited

1999The Role of Direction of Comparison, Attribute‐Based Processing, and Attitude‐Based Processing in Consumer Preference280 cited

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