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Markendifferenzierung durch Markenhandlungen: Der Beitrag der Motorik zum Markenaufbau
16 references·0 citing·45 second hop
Markendifferenzierung durch Markenhandlungen: Der Beitrag der Motorik zum Markenaufbau (2010)Markendifferenzierung durch Markenhandlun…Strategie und Technik der Markenführung (2014)Strategie und Technik der Mar…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesExplaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice (2007)Explaining Cognitive Lock-In:…Akustische Reize als Instrument der Markenkommunikation (2005)Akustische Reize als Instrume…How Body Feedback Influences Consumers’ Evaluation of Products (2004)How Body Feedback Influences …Creating brand identity: a study of evaluation of new brand names (2004)Creating brand identity: a st…Overt head movements and persuasion: A self-validation analysis. (2003)Overt head movements and pers…Integriertes Branding (2003)Integriertes BrandingCognitive Lock-In and the Power Law of Practice (2003)Cognitive Lock-In and the Pow…Moderne Markenführung Grundlagen, innovative Ansätze, praktische Umsetzungen (1999)Moderne Markenführung Grundla…Action as the core of work psychology: A German approach. (1994)Action as the core of work ps…Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes. (1993)Rudimentary determinants of a…Konsumentenverhalten (1991)KonsumentenverhaltenSchema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Brand loyalty and user skills (1985)Brand loyalty and user skillsHandbook of Industrial and Organizational Psychology. (1977)Handbook of Industrial and Or…The expression of the emotions in man and animals. (1872)Statistical principles in experimental design. (1962)A 2 × 2 achievement goal framework. (2001)Reflective and Impulsive Determinants of Social Behavior (2004)The broaden–and–build theory of positive emotions (2004)Handbook of Social Psychology (2013)Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Exploring tourists’ images of a distant destination (2006)Advertising Repetition: A Meta-Analysis on Effective Frequency in Advertising (2015)The effects of repetition frequency on the illusory truth effect (2021)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Whence Consumer Loyalty? (1999)Customer satisfaction and loyalty in online and offline environments (2003)Flow Online: Lessons Learned and Future Prospects (2009)Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods (2009)Advances in Consumer Research (2025)The Open and Closed Mind (1960)The need for cognition. (1982)Constructive Consumer Choice Processes (1998)Principles of Categorization (2002)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Attitudinal effects of mere exposure. (1968)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Understanding Information Technology Usage: A Test of Competing Models (1995)Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology (2012)Psychology of Habit (2015)A Theory of Social Comparison Processes (1954)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Regulatory Fit and Persuasion: Transfer From "Feeling Right." (2004)The “Shaken Self”: Product Choices as a Means of Restoring Self-View Confidence (2008)Power Posing (2010)Begriffsabgrenzungen und Erscheinungsformen von Marken (2004)Herausforderungen und Aufgaben des Markenmanagements (2005)Strategic Brand Management (2023)Effects of feedback intervention on performance: A historical review, a meta-analysis, and a preliminary feedback intervention theory. (1996)Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. (2002)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The job demands-resources model of burnout. (2001)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)
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References

  • 1977Handbook of Industrial and Organizational Psychology.12,111 cited
  • 2013Imagery and Verbal Processes4,184 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1993Rudimentary determinants of attitudes: II. Arm flexion and extension have differential effects on attitudes.914 cited
  • 1994Action as the core of work psychology: A German approach.861 cited
  • 2014Strategie und Technik der Markenführung731 cited
  • 2003Cognitive Lock-In and the Power Law of Practice389 cited
  • 2003Overt head movements and persuasion: A self-validation analysis.316 cited
  • 2007Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice262 cited
  • 2004Creating brand identity: a study of evaluation of new brand names150 cited
  • 1991Konsumentenverhalten121 cited
  • 1985Brand loyalty and user skills96 cited
  • 2004How Body Feedback Influences Consumers’ Evaluation of Products93 cited
  • 2003Integriertes Branding54 cited
  • 1999Moderne Markenführung Grundlagen, innovative Ansätze, praktische Umsetzungen41 cited
  • 2005Akustische Reize als Instrument der Markenkommunikation

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