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Content dimensions of Web advertising: a cross-national comparison

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References

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1986Analysis of Information Content in U.S. and Japanese Magazine Advertising

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138 cited

1992The Visual Components of Print Advertising: A Five‐country Cross‐cultural Analysis106 cited

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2005Adaptation of cultural content: evidence from B2C e‐commerce firms123 cited
2006Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites106 cited
2004A Comparison of the Quality of European, Japanese and U.S. Mission Statements:86 cited
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2009A diagnostic framework for measuring Web‐site localization71 cited
2005Measuring Website Globalization70 cited
2011Outside the Head and Outside Individualism-Collectivism69 cited
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