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Dynamische Erklärungen des Nachfragerverhaltens aus Carryover-Effekt und Responsefunktion
16 references·0 citing·33 second hop
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References

  • 1970Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables1,184 cited
  • 1969Grundlagen der Betriebswirtschaftslehre959 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1971Marketing Decision Making: A Model Building Approach549 cited
  • 1971Statistical Inference in Random Coefficient Regression Models477 cited
  • 1972The economics of advertising389 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1976Advertising, Competition and Market Conduct in Oligopoly over Time221 cited
  • 1972Testing Distributed Lag Models of Advertising Effect202 cited
  • 1976Advertising and Cigarettes174 cited
  • 1973The Economics of Advertising.172 cited
  • 1978Building Implementable Marketing Models149 cited
  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1965Competitive Strategies for New Product Marketing Over the Life Cycle134 cited
  • 1971Rates of Amortization of Advertising Expenditures

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