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The Nature and Effectiveness of Sponsorship Performance Measurement Systems
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The Nature and Effectiveness of Sponsorship Performance Measurement Systems (2016)The Nature and Effectiveness of Sponsorsh…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Performance implications of strategic performance measurement in financial services firms (2003)Performance implications of s…Management control systems design within its organizational context: findings from contingency-based research and directions for the future (2003)Management control systems de…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I (2001)Transforming the Balanced Sco…Assessing empirical research in managerial accounting: a value-based management perspective (2001)Assessing empirical research …Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Management control systems and strategy: A critical review (1997)Management control systems an…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation (1984)Business Unit Strategy, Manag…Innovation in conservative and entrepreneurial firms: Two models of strategic momentum (1982)Innovation in conservative an…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…The Context of Organization Structures (1969)The Context of Organization S…Organization and environment (1967)Designing Complex Organizations (1973)The Adoption of Radical and Incremental Innovations: An Empirical Analysis (1986)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? 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References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1978Organizational Strategy, Structure, and Process7,485 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
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  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2003Management control systems design within its organizational context: findings from contingency-based research and directions for the future3,233 cited
  • 1982Innovation in conservative and entrepreneurial firms: Two models of strategic momentum2,757 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
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  • 2001Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I1,899 cited
  • 1984Business Unit Strategy, Managerial Characteristics, and Business Unit Effectiveness at Strategy Implementation1,415 cited
  • 1997Management control systems and strategy: A critical review1,350 cited
  • 2003Performance implications of strategic performance measurement in financial services firms1,156 cited

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  • 2001Assessing empirical research in managerial accounting: a value-based management perspective1,143 cited
  • 1969The Context of Organization Structures1,107 cited
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