SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
16 references·9 citing·44 second hop
From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising (2016)From Online Motivations to Ad Clicks and …How to transform consumers into fans of your brand (2012)How to transform consumers in…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Friends, Fans, and Followers: Do Ads Work on Social Networks? (2011)Friends, Fans, and Followers:…Can You Measure the ROI of Your Social Media Marketing (2010)Can You Measure the ROI of Yo…User acceptance of hedonic digital artifacts: A theory of consumption values perspective (2009)User acceptance of hedonic di…The evolving brand logic: a service-dominant logic perspective (2009)The evolving brand logic: a s…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time (1991)Consumer Responses to Adverti…The case for motivated reasoning. (1990)The case for motivated reason…Personality and Attitude Change: An Information-Processing Theory (1968)Personality and Attitude Chan…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The principle of congruity in the prediction of attitude change. (1955)The principle of congruity in…Understanding Digital Campaign Competence: Conceptualizing Data-Driven Political Advertising Literacy (2024)Understanding Digital Campaig…The role of immersive spaces on the customer experience: An exploration of fashion metaverses (2024)The role of immersive spaces …The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective (2022)The interaction effect of cou…The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers (2020)The YouTube Marketing Communi…The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement (2020)The Effect of Ad Content and …Getting more likes: the impact of narrative person and brand image on customer–brand interactions (2019)Getting more likes: the impac…An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator (2019)An elaboration likelihood mod…Understanding social media advertising effect on consumers’ responses (2018)Understanding social media ad…The impact of congruence between the CSR activity and the company's core business on consumer response to CSR (2017)The impact of congruence betw…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Social media marketing: Comparative effect of advertisement sources (2017)Social media engagement behavior (2019)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)The nature and measurement of meaning. (1952)Findings and Theory in the Study of Fear Communications (1970)On the motivational nature of cognitive dissonance: Dissonance as psychological discomfort. (1994)A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept. (2002)The diffusion of innovations (1983)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Harnessing marketing automation for B2B content marketing (2015)Social media marketing and advertising (2015)The Presentation of Self in Everyday Life. (1956)Evolving to a New Dominant Logic for Marketing (2003)Consumer engagement in a virtual brand community: An exploratory analysis (2011)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Theory of value co-creation: a systematic literature review (2014)The Presentation of Self in Everyday Life (2023)The Handbook of Social Psychology (1969)Judgment under Uncertainty: Heuristics and Biases (1975)Confirmation Bias: A Ubiquitous Phenomenon in Many Guises (1998)Well-being : the foundations of hedonic psychology (1999)False-Positive Psychology (2011)A Theory of Cognitive Dissonance (2017)An Information Processing Theory of Consumer Choice (1979)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The History of Social Media and its Impact on Business (2011)The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees (2014)The roles of brand community and community engagement in building brand trust on social media (2014)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation (2016)Social eWOM: does it affect the brand attitude and purchase intention of brands? (2017)Past, present, and future of customer engagement (2021)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)A model of perceived image, memorable tourism experiences and revisit intention (2017)
this work references cited by second hop

References

  • 1990The case for motivated reasoning.9,014 cited
  • 1955The principle of congruity in the prediction of attitude change.1,700 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2009The evolving brand logic: a service-dominant logic perspective881 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 2012How to transform consumers into fans of your brand679 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?656 cited
  • 2010Can You Measure the ROI of Your Social Media Marketing606 cited
  • 1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
  • 2009User acceptance of hedonic digital artifacts: A theory of consumption values perspective548 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 1968Personality and Attitude Change: An Information-Processing Theory416 cited
  • Cited by

    • 2019An elaboration likelihood model of consumer respond action to facebook second-hand marketplace: Impulsiveness as a moderator164 cited
    • 2019Getting more likes: the impact of narrative person and brand image on customer–brand interactions160 cited
    • 2018Understanding social media advertising effect on consumers’ responses151 cited
    • 2020The YouTube Marketing Communication Effect on Cognitive, Affective and Behavioural Attitudes among Generation Z Consumers139 cited
    • 2017The impact of congruence between the CSR activity and the company's core business on consumer response to CSR44 cited
    • 2024The role of immersive spaces on the customer experience: An exploration of fashion metaverses26 cited
    • 2022The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness: a construal level perspective23 cited
    • 2020The Effect of Ad Content and Ad Lengthon Consumer Response towards Online Video Advertisement13 cited
    • 2024Understanding Digital Campaign Competence: Conceptualizing Data-Driven Political Advertising Literacy11 cited