References

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• 1997Dimensions of Brand Personality4,046 cited
• 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
• 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
• 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
• 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
• 2003Revenue Premium as an Outcome Measure of Brand Equity1,006 cited
• 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
• 1979Endorser Effectiveness by Product Type816 cited
• 1998Endorsers in Advertising: The Case of Negative Celebrity Information628 cited
• 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications620 cited
• 1990Celebrity spokesperson and brand congruence610 cited
• 1994The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions