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Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria
16 references·6 citing·34 second hop
Acceptance of mobile advertising by consumers in public service institutions in Lagos, Nigeria (2016)Acceptance of mobile advertising by consu…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study (2005)Driving consumer acceptance o…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Building customer trust in mobile commerce (2003)Building customer trust in mo…Permission-based mobile advertising (2002)Permission-based mobile adver…Predicting Hunting Intentions and Behavior: An Application of the Theory of Planned Behavior (2001)Predicting Hunting Intentions…Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Cyberspace Advertising vs. Ot…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Advertising Value and Advertising on the Web (1996)Advertising Value and Adverti…The theory of planned behavior (1991)The theory of planned behaviorUser Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Readings in Attitude Theory and Measurement (1968)Readings in Attitude Theory a…Determinants of COVID-19 Mobile Advertising Acceptance Among Generation Z in Jabodetabek (2023)Determinants of COVID-19 Mobi…Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking (2023)Advertising value and privacy…Mobile advertising: A systematic literature review and future research agenda (2021)Mobile advertising: A systema…Digital Readiness and Acceptance of Mobile Advertising (2021)Digital Readiness and Accepta…Are you technologically prepared for mobile shopping? (2018)Are you technologically prepa…Curbing electronic shopper perceived opportunism and encouraging trust (2017)Curbing electronic shopper pe…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)On the Evaluation of Structural Equation Models (1988)Building Strong Brands (1995)CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Information and Consumer Behavior (1970)Marketing Research (1970)Significance tests and goodness of fit in the analysis of covariance structures. (1980)E-satisfaction: an initial examination (2000)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)From Intentions to Actions: A Theory of Planned Behavior (1985)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Older Adults' Reasons for Using Technology while Aging in Place (2015)
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References

  • 1991The theory of planned behavior90,729 cited
  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2019Diffusion of Innovations 137,320 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1968Readings in Attitude Theory and Measurement2,124 cited
  • 1996Advertising Value and Advertising on the Web1,361 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2005Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study863 cited
  • 2003Building customer trust in mobile commerce638 cited
  • 2002Permission-based mobile advertising595 cited
  • 2001Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes548 cited
  • 2004Diffusion and success factors of mobile marketing509 cited

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  • 2001Predicting Hunting Intentions and Behavior: An Application of the Theory of Planned Behavior470 cited
  • Cited by

    • 2021Mobile advertising: A systematic literature review and future research agenda204 cited
    • 2017Curbing electronic shopper perceived opportunism and encouraging trust29 cited
    • 2018Are you technologically prepared for mobile shopping?28 cited
    • 2021Digital Readiness and Acceptance of Mobile Advertising20 cited
    • 2023Advertising value and privacy concerns in mobile advertising: the case of SMS advertising in banking13 cited
    • 2023Determinants of COVID-19 Mobile Advertising Acceptance Among Generation Z in Jabodetabek10 cited