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Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan
12 references·6 citing·53 second hop
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References

  • 1993Cultures and Organizations: Software of the Mind.17,698 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,974 cited
  • 1989Compulsive Buying: A Phenomenological Exploration1,549 cited
  • 2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study1,499 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,196 cited
  • 1991Consumer Perceptions of Promotional Activity219 cited
  • 2006CONSUMER ATTITUDE TOWARD MOBILE ADVERTISING IN AN EMERGING MARKET: AN EMPIRICAL STUDY188 cited
  • 1970Advertising: Its Role in Modern Marketing177 cited
  • 2005The Influence of Advertising on Consumer Brand Preference145 cited
  • 2013Impact of Brand Image and Advertisement on Consumer Buying Behavior116 cited
  • 2011Influence of Brands on Female Consumer's Buying Behaviour in Pakistan29 cited
  • 2011Effective advertising and its influence on consumer buying behavior26 cited

Cited by

  • 2022How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis123 cited
  • 2018The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia

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18 cited
  • 2019Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions12 cited
  • 2024Strategic Public Relations Practices and Consumer Buying Behaviour in Sub-Saharan Africa10 cited
  • 2020The Impact of Media Advertisement on Consumers Purchasing Behaviour5 cited
  • 2023Employee perception about performance appraisal and staff performance effectiveness among private health facilities in Ghana: The moderating role of aligned rewards1 cited