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BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW
16 references·9 citing·31 second hop
BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW (2015)BRAND LOYALTY AND LOYALTY PROGRAMS; A LIT…The one number you need to grow. (2003)The one number you need to gr…E-LOYALTY: YOUR SECRET WEAPON ON THE WEB (2003)E-LOYALTY: YOUR SECRET WEAPON…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…The Loyalty Effect (2001)The Loyalty EffectThe Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The loyalty effect: The hidden force behind growth, profits, and lasting value (1996)The loyalty effect: The hidde…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityZero defections: quality comes to services. (1990)Zero defections: quality come…Brand Loyalty: Measurement and Management (1978)Brand Loyalty: Measurement an…RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy (2024)RETRACTED ARTICLE: Exploring …PAZARLAMA VE MARKALAŞMADA TRANSMEDYA HİKAYE ANLATICILIĞININ ÖNEMİ: NİLOYA ÖRNEĞİ (2024)PAZARLAMA VE MARKALAŞMADA TRA…Marketing communications’ dimensions and brand loyalty in the banking sector (2023)Marketing communications’ dim…Ascertaining the effects of service quality on customer loyalty in the context of ocean freight forwarders: An integration of structural equation modeling and network data envelopment analysis (2023)Ascertaining the effects of s…The Relationship between Customer Brand Engagement and Brand Loyalty for Local Car Brands in Malaysia (2021)The Relationship between Cust…The Moderating Effect of Brand Trust on The Relationship Between Customer Brand Engagement and Brand Loyalty: A Conceptual Review (2020)The Moderating Effect of Bran…Desarrollo de la investigación en personalidad de marca (2020)Desarrollo de la investigació…DETERMINANTS OF TRUST AND CUSTOMER LOYALTY ON C2C E-MARKETPLACE IN INDONESIA (2019)DETERMINANTS OF TRUST AND CUS…CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW (2016)CUSTOMER LOYALTY PROGRAM AS A…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)Whence Consumer Loyalty? (1999)An examination of the effects of motivation and satisfaction on destination loyalty: a structural model (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Building Effective Online Marketplaces with Institution-Based Trust (2004)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Developing and validating a multidimensional consumer-based brand equity scale (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,761 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 1990Zero defections: quality comes to services.5,435 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2003E-LOYALTY: YOUR SECRET WEAPON ON THE WEB2,084 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2003The one number you need to grow.1,683 cited
  • 1978Brand Loyalty: Measurement and Management1,629 cited
  • 1996The loyalty effect: The hidden force behind growth, profits, and lasting value1,430 cited
  • 2001The Loyalty Effect1,408 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

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Cited by

  • 2016CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW30 cited
  • 2023Ascertaining the effects of service quality on customer loyalty in the context of ocean freight forwarders: An integration of structural equation modeling and network data envelopment analysis23 cited
  • 2019DETERMINANTS OF TRUST AND CUSTOMER LOYALTY ON C2C E-MARKETPLACE IN INDONESIA13 cited
  • 2020The Moderating Effect of Brand Trust on The Relationship Between Customer Brand Engagement and Brand Loyalty: A Conceptual Review12 cited
  • 2023Marketing communications’ dimensions and brand loyalty in the banking sector10 cited
  • 2024RETRACTED ARTICLE: Exploring Brand Attachment Dynamics in Live Streaming Platforms: a TikTok Perspective in the Digital Knowledge Economy9 cited
  • 2021The Relationship between Customer Brand Engagement and Brand Loyalty for Local Car Brands in Malaysia7 cited
  • 2020Desarrollo de la investigación en personalidad de marca6 cited
  • 2024PAZARLAMA VE MARKALAŞMADA TRANSMEDYA HİKAYE ANLATICILIĞININ ÖNEMİ: NİLOYA ÖRNEĞİ1 cited