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Consumer Savings in Complementary Product Bundles
16 references·16 citing·35 second hopsampled
Consumer Savings in Complementary Product Bundles (1999)Consumer Savings in Complementary Product…Advances in Consumer Research (2025)Advances in Consumer ResearchPricing: Making Profitable Decisions (2003)Pricing: Making Profitable De…How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment (1999)How Buyers Evaluate Product B…Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects (1997)Patterns of Rightmost Digits …How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment (1994)How Buyers Evaluate Product B…How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value (1993)How Buyers Perceive Savings i…Consumer evaluation of multi-product bundles: An information integration analysis (1991)Consumer evaluation of multi-…The Strategy and Tactics of Pricing (1988)The Strategy and Tactics of P…Quantity Discounts: Managerial Issues and Research Opportunities (1987)Quantity Discounts: Manageria…Judgement under Uncertainty: Heuristics and Biases (1983)Judgement under Uncertainty: …Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…The Value of Unit Price Information (1977)The Value of Unit Price Infor…Commodity Bundling and the Burden of Monopoly (1976)Commodity Bundling and the Bu…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…The Organization of Industry. (1969)The Organization of Industry.Consumer Preference for Food Bundles under Cognitive Load: A Grocery Shopping Experiment (2022)Consumer Preference for Food …Maximizing what? The effect of maximizing mindset on the evaluation of product bundles (2021)Maximizing what? The effect o…Joint or separate? The effect of visual presentation on imagery and product evaluation (2020)Joint or separate? The effect…The stability analysis of the dynamic pricing strategy for bundling goods: a comparison between simultaneous and sequential pricing mechanism (2018)The stability analysis of the…Seller Beware: How Bundling Affects Valuation (2017)Seller Beware: How Bundling A…Bundle pricing strategies for two complementary products with different channel powers (2017)Bundle pricing strategies for…Bundling products to success: The influence of complementarity and advertising (2013)Bundling products to success:…When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations (2012)When Opposites Detract: Categ…Bundling or unbundling frequently purchased products: a mixed method approach (2011)Bundling or unbundling freque…When consumers cope with price-persuasion knowledge: The role of topic knowledge (2010)When consumers cope with pric…Bundling as a new product introduction strategy: The role of brand image and bundle features (2009)Bundling as a new product int…Price bundling and framing strategies for complementary products (2008)Price bundling and framing st…Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis (2008)Joint Bidding in the Name-You…Bundles = discount? Revisiting complex theories of bundle effects (2007)Bundles = discount? Revisitin…Comparison of product bundling strategies on different online shopping behaviors (2006)Comparison of product bundlin…Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category (2004)Brand Extension Evaluations: …Prospect Theory: An Analysis of Decision under Risk (1979)Mental Accounting and Consumer Choice (1985)Transaction Decoupling: How Price Bundling Affects the Decision to Consume (2001)A Meta-Analysis of the Impact of Price Presentation on Perceived Savings (2002)Value in business markets: What do we know? Where are we going? (2005)Subjective probability: A judgment of representativeness (1972)Availability: A heuristic for judging frequency and probability (1973)On the psychology of prediction. 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(2004)Bibliometric Methods in Management and Organization (2014)Introduction: epistemic communities and international policy coordination (1992)Investor Psychology and Security Market Under‐ and Overreactions (1998)The Influence of Culture, Community, and the Nested‐Self in the Stress Process: Advancing Conservation of Resources Theory (2001)Revenue structure, fiscal illusion, and budgetary choice (1976)Empirical studies of entry and exit: A survey of the evidence (1994)Selection and Evolution of Industry (2004)
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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1983Judgement under Uncertainty: Heuristics and Biases3,812 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1976Commodity Bundling and the Burden of Monopoly1,544 cited
  • 1969The Organization of Industry.570 cited
  • 2003Pricing: Making Profitable Decisions424 cited
  • 1977The Value of Unit Price Information334 cited
  • 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited
  • 1997Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine‐Ending Effects304 cited
  • 1987Quantity Discounts: Managerial Issues and Research Opportunities304 cited
  • 1994How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment284 cited
  • 1988The Strategy and Tactics of Pricing252 cited
  • 1991Consumer evaluation of multi-product bundles: An information integration analysis236 cited
  • 1999

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How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment
235 cited

Cited by

  • 2006Comparison of product bundling strategies on different online shopping behaviors67 cited
  • 2013Bundling products to success: The influence of complementarity and advertising66 cited
  • 2008Joint Bidding in the Name-Your-Own-Price Channel: A Strategic Analysis54 cited
  • 2017Bundle pricing strategies for two complementary products with different channel powers52 cited
  • 2007Bundles = discount? Revisiting complex theories of bundle effects50 cited
  • 2017Seller Beware: How Bundling Affects Valuation38 cited
  • 2009Bundling as a new product introduction strategy: The role of brand image and bundle features37 cited
  • 2012When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations33 cited
  • 2008Price bundling and framing strategies for complementary products33 cited
  • 2004Brand Extension Evaluations: Effects of Affective Commitment, Involvement, Price Consciousness and Preference For Bundling in the Extension Category31 cited
  • 2010When consumers cope with price-persuasion knowledge: The role of topic knowledge28 cited
  • 2018The stability analysis of the dynamic pricing strategy for bundling goods: a comparison between simultaneous and sequential pricing mechanism28 cited
  • 2020Joint or separate? The effect of visual presentation on imagery and product evaluation27 cited
  • 2011Bundling or unbundling frequently purchased products: a mixed method approach22 cited
  • 2022Consumer Preference for Food Bundles under Cognitive Load: A Grocery Shopping Experiment21 cited
  • 2021Maximizing what? The effect of maximizing mindset on the evaluation of product bundles19 cited