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The Corporate (Sports) Sponsor

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1987Corporate Objectives in Sports Sponsorship184 cited

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1999Brand recall and brand preference at sponsored golf and tennis tournaments139 cited
1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects136 cited
1998Brand association and memory decay effects of sponsorship:128 cited
2001Case study: The network approach to international sport sponsorship arrangement117 cited
2011Gambling on sport sponsorship: A conceptual framework for research and regulatory review116 cited
2000Understanding Long-Term Effects of Sports Sponsorship: Role of Experience, Involvement, Enthusiasm and Clutter93 cited
1997Sponsorship and advertising: a comparison of their effects91 cited
2000Sponsorship as relationships and networks: implications for research90 cited
2010The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events87 cited
2017The influence of sport sponsorship on brand equity and purchase behavior86 cited
1999Sports marketing: an examination of academic marketing publication86 cited
1998Focusing commercial sponsorship on the internal corporate audience65 cited
1997Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective

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53 cited

2005National sports organisations and sponsorship: an identification of best practices51 cited

2007The Strategic Sponsorship Process in a Non-Profit Sport Organization48 cited

2000The Impact of Sport Sponsorship Activities, Corporate Image, and Prior use on Consumer Purchase Intention45 cited