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Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning

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References

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1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
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1991Impact of Country-of-Origin Cues on Consumer Judgments in Multi-Cue Situations: a Covariance Analysis284 cited
1991International Marketing Review269 cited

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1984Product quality: An important strategic weapon239 cited

1990National Stereotypes and Product Evaluations in a Socialist Country188 cited

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2000Consumer ethnocentrism, product necessity and quality perceptions of Russian consumers49 cited
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2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
2013Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects29 cited
1998The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence25 cited
2000Effect of a Buy-National Campaign on Member Firm Performance23 cited
2021Why Do Russian Consumers Prefer Foreign-Made Products and Brands?19 cited
2021A Holistic Approach to Investigate Consumer’s Attitude toward Foreign Products: Role of Country Personality, Self-Congruity, Product Image and Ethnocentrism19 cited
2023Resale as sustainable social innovation: understanding shifts in consumer decision-making and shopping orientations for high-end secondhand clothing17 cited
2014Country Image Effect on Services: A Study of Consumers’ Evaluation of Foreign Airlines15 cited
2010Georgian consumers' evaluation of products sourced from European Union member countries15 cited
2010Attitudes and purchasing behavior of consumers in domestic and foreign food retailers in Croatia12 cited
2024Italy, an Extraordinary Commonplace? Stereotypes and Imaginaries of Italianness in Online Communication by Fashion Brands*10 cited
2007An Exploratory Study of Factors Influencing Audience's Attitudes Toward Imported Television Programs in Taiwan8 cited
1998Product-Country Images (PCI) in an Advanced Developing Country8 cited