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Online Persuasion: How the Written Word Drives WOM
16 references·12 citing·50 second hop
Online Persuasion: How the Written Word Drives WOM (2011)Online Persuasion: How the Written Word D…The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Effect of On-Line Consume…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)The Persuasiveness of Source …Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption (2003)Informational Influence in Or…Developing and validating an instrument for measuring user-perceived web quality (2002)Developing and validating an …The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents (2001)The Measurement of Word-of-Mo…Internet forums as influential sources of consumer information (2001)Internet forums as influentia…Customer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…Attitude change: Multiple roles for persuasion variables. (1998)Attitude change: Multiple rol…Information Systems Success: The Quest for the Dependent Variable (1992)Information Systems Success: …Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Communication and Persuasion (1986)Communication and PersuasionCentral and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence. (1979)Biased assimilation and attit…Exploring the antecedents of internalization, identification, and compliance social influence for mobile banking adoption (2022)Exploring the antecedents of …Writing for Impact in Service Research (2021)Writing for Impact in Service…Keeping up with influencers: exploring the impact of social presence and parasocial interactions on Instagram (2021)Keeping up with influencers: …Social media influencers’ narrative strategies to create eWOM: A theoretical contribution (2020)Social media influencers’ nar…Perceived helpfulness of eWOM: Emotions, fairness and rationality (2019)Perceived helpfulness of eWOM…How Do Consumers Choose Sellers In E-Marketplaces? (2018)How Do Consumers Choose Selle…Drivers of the formation of e-loyalty towards tourism destinations (2018)Drivers of the formation of e…Analyzing electronic word of mouth: A social commerce construct (2016)Analyzing electronic word of …How Do Expressed Emotions Affect the Helpfulness of a Product Review? Evidence from Reviews Using Latent Semantic Analysis (2015)How Do Expressed Emotions Aff…Fall and redemption: Monitoring and engaging in social media conversations during a crisis (2015)Fall and redemption: Monitori…Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions (2015)Exploring effects of source s…Comprehension and Assessment of Product Reviews: A Review-Product Congruity Proposition (2013)Comprehension and Assessment …Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. 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References

  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 1992Information Systems Success: The Quest for the Dependent Variable10,674 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1986Communication and Persuasion5,214 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1979Biased assimilation and attitude polarization: The effects of prior theories on subsequently considered evidence.4,582 cited
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  • 2007The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement2,115 cited
  • 1998Customer Satisfaction and Word of Mouth2,105 cited
  • 2001Internet forums as influential sources of consumer information1,745 cited
  • 2003Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption1,600 cited
  • 2001The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents

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1,583 cited
  • 2002Developing and validating an instrument for measuring user-perceived web quality1,157 cited
  • 1998Attitude change: Multiple roles for persuasion variables.1,003 cited
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    • 2020Social media influencers’ narrative strategies to create eWOM: A theoretical contribution145 cited
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    • 2015Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions133 cited
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    • 2015Fall and redemption: Monitoring and engaging in social media conversations during a crisis17 cited
    • 2018How Do Consumers Choose Sellers In E-Marketplaces?16 cited
    • 2021Writing for Impact in Service Research11 cited
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