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Drivers of B2B Brand Strength — Insights from an International Study Across Industries
16 references·1 citing·47 second hop
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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1960Modern factor analysis5,122 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1994A Meta-Analysis of Cronbach's Coefficient Alpha3,020 cited
  • 1969Modern Factor Analysis2,574 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 2004The New Strategic Brand Management707 cited
  • 2003The marketing advantages of strong brands608 cited
  • 2002The impact of brand credibility on consumer price sensitivity563 cited
  • 2011How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities460 cited
  • 2010Brand awareness in business markets: When is it related to firm performance?370 cited
  • 2001The Value Relevance of Brand Attitude in High-Technology Markets368 cited
  • 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin367 cited
  • 2012Generating global brand equity through corporate social responsibility to key stakeholders324 cited
  • 2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited

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  • 2012What Drives Key Informant Accuracy?275 cited
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    • 2018Exploring the Role of Family Firm Identity and Market Focus on the Heterogeneity of Family Business Branding Strategies22 cited