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Modeling customer knowledge management to make value co-creation

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References

2003Evolving to a New Dominant Logic for Marketing14,777 cited
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2002Five Styles of Customer Knowledge Management, and How Smart Companies Use Them To Create Value625 cited
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Cited by

2016Understanding effects of co-creation on cognitive, affective and behavioral evaluations in service recovery: An ethnocultural analysis45 cited

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2016A little bit more value creation and a lot of less value destruction! Exploring service recovery paradox in value context: A study in travel industry39 cited

2022Leader Signaled Knowledge Hiding and Erosion of Cocreated Value: Microfoundational Evidence From the Test Preparation Industry17 cited

2021Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation17 cited

2022Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia10 cited