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L’endossement par les célébrités dans le secteur de l’horlogerie de luxe Analyse par les perceptions du consommateur
16 references·0 citing·39 second hop
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Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Possessions and the Extended Self (1988)Possessions and the Extended …Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…The Effectiveness of Advertisements Utilizing Four Types of Endorsers (1976)The Effectiveness of Advertis…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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(1999)Whence Consumer Loyalty? (1999)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Principles and Practice of Structural Equation Modeling (1998)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)More than meets the eye: The functional components underlying influencer marketing (2020)Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Identifying Opinion Leaders to Promote Behavior Change (2007)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)The anatomy of the luxury fashion brand (2009)How Online Product Reviews Affect Retail Sales: A Meta-analysis (2014)What is a luxury brand? A new definition and review of the literature (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
  • 2000The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands1,301 cited
  • 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
  • 1998The mass marketing of luxury631 cited
  • 1990Celebrity spokesperson and brand congruence610 cited
  • 2001Selecting Celebrity Endorsers: The Practitioner’s Perspective563 cited
  • 2012Celebrities in Advertising: Looking for Congruence or Likability?356 cited
  • 1976The Effectiveness of Advertisements Utilizing Four Types of Endorsers210 cited
  • 2008Brand communications in fashion categories using celebrity endorsement110 cited
  • 1996Gérer l'ingérable : La contradiction interne de toute maison de luxe92 cited
  • 2009The Use of Dead Celebrities in Advertising and Marketing: Balancing Interests in the Right of Publicity39 cited
  • 2012Unintended Brand Endorsers’ Impact on Luxury Brand Image

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9 cited
  • 2012Endossement, pseudo endossement et co-endossement d'une marque patronymique: potentiel et intérêt pour une stratégie marketing9 cited
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