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Pour un développement des mesures de l'affectif en marketing: Synthèse des prérequis
16 references·8 citing·35 second hop
Pour un développement des mesures de l'affectif en marketing: Synthèse des prérequis (1989)Pour un développement des mesures de l'af…Advances in Consumer Research (2025)Advances in Consumer ResearchThe Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…On the primacy of affect. (1984)On the primacy of affect.Advances in Consumer Research (1983)Advances in Consumer ResearchThe Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Feeling and thinking: Preferences need no inferences. (1980)Feeling and thinking: Prefere…Emotion: A Psychoevolutionary Synthesis (1980)Emotion: A Psychoevolutionary…An Information Processing Theory of Consumer Choice (1979)An Information Processing The…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Human Emotions (1977)Human EmotionsBelief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…An approach to environmental psychology (1974)An approach to environmental …Theories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…Emotion and Personality (1963)Emotion and PersonalityLe tournant affectif des recherches en communication numérique (2020)Le tournant affectif des rech…L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur : une analyse en situation d’achat en ligne (2013)L’imagerie mentale et ses dét…Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle (2012)Pour une réhabilitation d'une…Conséquences à court et plus long terme du comportement de butinage: une application au sein de l'espace loisirs d'un hypermarché (2007)Conséquences à court et plus …L'influence de la surprise sur la satisfaction des consommateurs — étude exploratoire par journal de bord (2001)L'influence de la surprise su…La dynamique décisionnelle dans le couple (1997)La dynamique décisionnelle da…Pour une approche individuelle des processus de persuasion publicitaire (1993)Pour une approche individuell…Proposition d'une méthode de mesure du halo affectif en marketing (1991)Proposition d'une méthode de …The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Coefficient Alpha and the Internal Structure of Tests (1951)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Subjective Well-Being (1984)The Elaboration Likelihood Model of Persuasion (1986)Prospect theory: An analysis of decision under risk (1988)SWOT ANALYSIS: A THEORETICAL REVIEW (2017)Взаимосвязь статуса занятости и пола с уровнем психологического благополучия (2026)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Patterns of cognitive appraisal in emotion. (1985)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)What good are positive emotions in crisis? A prospective study of resilience and emotions following the terrorist attacks on the United States on September 11th, 2001. (2003)Healthy and Unhealthy Emotion Regulation: Personality Processes, Individual Differences, and Life Span Development (2004)Does positive affect influence health? (2005)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model (2000)What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1980Feeling and thinking: Preferences need no inferences.8,070 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1977Human Emotions2,868 cited
  • 1980Emotion: A Psychoevolutionary Synthesis2,487 cited
  • 1979An Information Processing Theory of Consumer Choice2,245 cited
  • 1969Theories of cognitive consistency : a sourcebook1,989 cited
  • 1984On the primacy of affect.1,885 cited
  • 1963Emotion and Personality1,421 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited

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Cited by

  • 2001L'influence de la surprise sur la satisfaction des consommateurs — étude exploratoire par journal de bord35 cited
  • 2020Le tournant affectif des recherches en communication numérique19 cited
  • 2013L’imagerie mentale et ses déterminants comme facteurs de réponses émotionnelles et comportementales du consommateur : une analyse en situation d’achat en ligne17 cited
  • 1991Proposition d'une méthode de mesure du halo affectif en marketing17 cited
  • 1997La dynamique décisionnelle dans le couple14 cited
  • 2007Conséquences à court et plus long terme du comportement de butinage: une application au sein de l'espace loisirs d'un hypermarché14 cited
  • 1993Pour une approche individuelle des processus de persuasion publicitaire14 cited
  • 2012Pour une réhabilitation d'une dissonance cognitive ante-décisionnelle0 cited