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Advertising and Market Concentration

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References

1976Optimal Advertising Policy Under Dynamic Conditions907 cited
1967Advertising Market Structure and Performance608 cited
1964Advertising and Competition417 cited
1950The Economic Aspects of Advertising295 cited
1952Competition among the Few.267 cited
1942The Economic Effects of Advertising.196 cited
1976Advertising and Cigarettes174 cited
1949A Statistical Analysis of Advertising Expenditure and the Revenue of the Press.50 cited
1968ADVERTISING EXPENDITURE AND CONSUMER DEMAND 138 cited

Cited by

1980A New Measure of Minimum Efficient Plant Size in UK Manufacturing Industry81 cited
1981A Simultaneous Equation Analysis of Advertising, Concentration and Profitability66 cited
1974Advertising, Concentration and Competition63 cited
2017Competition for attention in the digital age: The case of single releases in the recorded music industry19 cited
1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited
1986The intensity of advertising and other selling expenses in food and tobacco manufacturing: Measurement, determinants, and impacts12 cited

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1981ADVERTISING AND THE PROPENSITY TO CONSUME*12 cited

1984AN EMPIRICAL ANALYSIS OF THE DEGREE OF MONOPOLY THEORY OF DISTRIBUTION112 cited