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Advertising Regulation in the 1980s: The Underlying Global Forces
2 references·16 citing·53 second hop
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this work references cited by second hop

References

  • 1977An Analysis of Information Content in Television Advertising588 cited
  • 2000International Management48 cited

Cited by

  • 1994Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada202 cited
  • 2002The Implications of Islam for Advertising Messages: The Middle Eastern Context136 cited
  • 2010Attitudes towards offensive advertising: Malaysian Muslims' views132 cited
  • 1985Advertising Self-Regulation: Private Government and Agent of Public Policy79 cited
  • 2003Advertising standardization in multinational corporations62 cited
  • 2003Examining the Intricacies of Promotion Standardization: Factors Influencing Advertising Message and Packaging60 cited
  • 1986The Inclusion of Social-Responsibility Themes by Magazine Advertisers: A Longitudinal Study37 cited
  • 2002Advertising standardization in India: US multinational experience33 cited
  • 1993Point of View: A Model to Determine Standardization of the Advertising Process in International Markets31 cited
  • 2008Controlling Deceptive Advertising in China: An Overview31 cited
  • 1993Twenty Years of Comparative Advertising in the United States26 cited
  • 1984An Assessment of Progress in Research on International Advertising22 cited

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  • 2017Selling in a Dying Business: An Analysis of Trends During a Period of Major Market Transition in the Funeral Industry20 cited
  • 2009Is there global inclusion of authors in the five leading advertising journals?11 cited
  • 1992The New Zealand Fair Trading Act of 1986: Deceptive Advertising10 cited
  • 1985Development of Standardized and Harmonized Advertising Regulation in the European Economic Community10 cited