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A General Model for Understanding Organizational Buying Behavior
0 references·16 citing·50 second hopsampled
A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understanding Organiz…The B2B Knowledge Gap (2016)The B2B Knowledge GapShould tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications (2014)Should tweets differ for B2B …Relationship value and relationship quality (2006)Relationship value and relati…The effect of market orientation on buyer–seller relationship satisfaction (2003)The effect of market orientat…Measuring the quality of relationships in consumer services: an empirical study (2003)Measuring the quality of rela…Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Organizational innovation ado…Customer perceived value: a substitute for satisfaction in business markets? 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(1979)The Economic Institutions of Capitalism (1987)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Modeling the Determinants of Customer Satisfaction for Business-to-Business Professional Services (1996)Explaining interfirm cooperation and performance: toward a reconciliation of predictions from the resource-based view and organizational economics (1999)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Building Strong Brands (1995)The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective (2005)The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation (2010)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)
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  • 2002Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research1,270 cited
  • 2002Customer perceived value: a substitute for satisfaction in business markets?1,268 cited
  • 2006Relationship value and relationship quality763 cited
  • 2003Measuring the quality of relationships in consumer services: an empirical study708 cited
  • 2001Measuring Customer-Perceived Value in Business Markets579 cited
  • 1996The Quality and Effectiveness of Marketing Strategy: Effects of Functional and Dysfunctional Conflict in lntraorganizational Relationships476 cited
  • 2002Branding importance in business-to-business markets442 cited
  • 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework429 cited
  • 2016The B2B Knowledge Gap380 cited
  • 1996Organizational buying behavior: Toward an integrative framework374 cited
  • 1997Supplier relationships: Emerging issues and challenges367 cited
  • 1995Organizational Risk Perception and Reduction: A Literature Review328 cited
  • 2003The effect of market orientation on buyer–seller relationship satisfaction323 cited
  • 1993Taxonomy of Buying Decision Approaches307 cited

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  • 2014Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications305 cited
  • 1989Novelty, Complexity, and Importance as Causal Determinants of Industrial Buyer Behavior302 cited