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Informal Communication in Industrial Markets
2 references·16 citing·49 second hop
Informal Communication in Industrial Markets (1970)Informal Communication in Industrial Mark…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…Diffusion of Innovations (1963)Diffusion of InnovationsIdentifying omnichannel deal prone segments, their antecedents, and their consequences (2020)Identifying omnichannel deal …Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective (2012)Brand equity and the exacerba…Practices and functions of customer reference marketing — Leveraging customer references as marketing assets (2010)Practices and functions of cu…The role of corporate brand image in the selection of new subcontractors (2007)The role of corporate brand i…Connected marketing : the viral, buzz and word of mouth revolution (2006)Connected marketing : the vir…Modeling innovation, manufacturing, diffusion and adoption/rejection processes (2005)Modeling innovation, manufact…Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse' (2000)Viral Marketing - Establishin…Using Industrial Key Informants: Some Guidelines (1994)Using Industrial Key Informan…Information sources and retail buyer decision-making: The effect of product-specific buying experience (1994)Information sources and retai…How organizational buyers reduce risk (1993)How organizational buyers red…The Adoption and Diffusion of New Industrial Products: A Literature Review (1983)The Adoption and Diffusion of…The relative importance of industrial promotion tools (1981)The relative importance of in…The Adoption of Export as an Innovative Strategy (1978)The Adoption of Export as an …The Industrial Purchasing Decision as a Political Process (1975)The Industrial Purchasing Dec…Patterns of Interorganizational Communications and the Diffusion of a Major Technological Innovation in a Competitive Industrial Community (1975)Patterns of Interorganization…Word-of-Mouth Communication in the Industrial Adoption Process (1971)Word-of-Mouth Communication i…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Consumer behavior and marketing action (1981)Postpurchase communications by consumers (1989)Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing (2009)An Analysis of Word-of-Mouse Ratings and Guest Comments of Online Hotel Distribution Sites (2010)Conceptualising electronic word of mouth activity (2011)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Organizational resistance to performance‐enhancing technological innovations: a motivation‐threat‐ability framework (2009)Decoding network dynamics (2012)Diffusion of Innovations 1 (2019)Policies and exploitative and exploratory innovations of the wind power industry in China: The role of technological path dependence (2022)An Expanded Sourcebook Qualitative Data Analysis (1994)Handbook of Qualitative Research (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers (2010)Corporate social responsibility, leadership, and brand equity in healthcare service (2012)The role of corporate brand image for B2B relationships of logistics service providers in China (2020)The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Segmenting U.S. firms for export development (1981)Export stimulation research: Review, evaluation and integration (1995)Export stimuli and export barriers: evidence from empirical research studies (1997)Social Pressures in Informal Groups (1950)Communication of Innovations: A Cross-Cultural Approach. 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this work references cited by second hop

References

  • 1963Diffusion of Innovations6,675 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited

Cited by

  • 2000Viral Marketing - Establishing Customer Relationships by 'Word-of-mouse'247 cited
  • 2006Connected marketing : the viral, buzz and word of mouth revolution232 cited
  • 1978The Adoption of Export as an Innovative Strategy166 cited
  • 1971Word-of-Mouth Communication in the Industrial Adoption Process152 cited
  • 2005Modeling innovation, manufacturing, diffusion and adoption/rejection processes130 cited
  • 2007The role of corporate brand image in the selection of new subcontractors109 cited
  • 1994Using Industrial Key Informants: Some Guidelines105 cited
  • 1975Patterns of Interorganizational Communications and the Diffusion of a Major Technological Innovation in a Competitive Industrial Community92 cited
  • 1975The Industrial Purchasing Decision as a Political Process86 cited
  • 2010Practices and functions of customer reference marketing — Leveraging customer references as marketing assets83 cited
  • 1981The relative importance of industrial promotion tools83 cited
  • 1983The Adoption and Diffusion of New Industrial Products: A Literature Review82 cited

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2020
Identifying omnichannel deal prone segments, their antecedents, and their consequences
75 cited
  • 2012Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective64 cited
  • 1993How organizational buyers reduce risk62 cited
  • 1994Information sources and retail buyer decision-making: The effect of product-specific buying experience59 cited