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Marketing Theory and Practice

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References

1985Economic Action and Social Structure: The Problem of Embeddedness28,713 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
2003Evolving to a New Dominant Logic for Marketing14,777 cited
1990The Effect of a Market Orientation on Business Profitability7,973 cited
1993Market Orientation: Antecedents and Consequences7,032 cited
1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
1994The Capabilities of Market-Driven Organizations6,532 cited
1990A Model of Distributor Firm and Manufacturer Firm Working Partnerships5,824 cited
1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
1990The Service Encounter: Diagnosing Favorable and Unfavorable Incidents4,857 cited
1990

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Relationship Quality in Services Selling: An Interpersonal Influence Perspective

4,760 cited

1993Market Orientation: Antecedents and Consequences4,340 cited

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1993Price signalling: does it ever work?34 cited
2013MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS20 cited