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Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

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2020How Transparency into Internal and External Responsibility Initiatives Influences Consumer Choice

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2010Spending on the Fly: Mental Budgets, Promotions, and Spending Behavior144 cited

2005Can bottles speak volumes? The effect of package shape on how much to buy134 cited

2007Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data123 cited

2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited

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2010Pricing strategies and models107 cited

2012Shelf space schemas: Myth or reality?107 cited

2014Sales impact of displaying alcoholic and non-alcoholic beverages in end-of-aisle locations: An observational study99 cited

1992Recherche en marketing: un état des controverses96 cited

2010Effectiveness of In-Store Displays in a Virtual Store Environment79 cited

2015Are consumers aware of top–bottom but not of left–right inferences? Implications for shelf space positions.77 cited

1996Aggressive and Predatory Pricing: A Framework for Analysis76 cited

2017The impact of different price promotions on customer retention75 cited