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From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914–1938

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References

1966Legislative Intent and the Policy of the Sherman Act151 cited
1980Keeping the Corporate Image: Public Relations and Business, 1900-1950107 cited
1967The Changing Concept of “Human Nature” in the Literature of American Advertising70 cited

Cited by

2008Controlling Deceptive Advertising in China: An Overview31 cited
1999Marketing Public Policy and the Evolving Role of Marketing Academics: A Historical Perspective17 cited
2009Hollander's doctoral seminar in the history of marketing thought14 cited
2010A History of Historical Research in Marketing13 cited
1991Advertising as a Consumer Issue: An Historical View10 cited
2012A Review of the Literature on Advertising Regulation9 cited
2015The historic development of modern US advertising regulation9 cited

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