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Teaching Marketing Theory
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Teaching Marketing Theory (2002)Teaching Marketing TheoryAdult Education and the Postmodern Challenge (2004)Adult Education and the Postm…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Art or science?: Fifty years of marketing debate 1 (1996)Art or science?: Fifty years …An empirical comparison of published replication research in accounting, economics, finance, management, and marketing (1996)An empirical comparison of pu…Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Market Orientation and Compan…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…European Journal of Marketing (1993)European Journal of MarketingThe Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions (1987)Educating the Reflective Prac…Marketing, Scientific Progress, and Scientific Method (1983)Marketing, Scientific Progres…General Theories and the Fundamental Explananda of Marketing (1983)General Theories and the Fund…A Study of Marketing Generalizations (1980)A Study of Marketing Generali…The processes of student learning (1979)The processes of student lear…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…ON QUALITATIVE DIFFERENCES IN LEARNING: I—OUTCOME AND PROCESS* (1976)ON QUALITATIVE DIFFERENCES IN…A Generic Concept of Marketing (1972)A Generic Concept of MarketingA Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Evolving to a New Dominant Logic for Marketing (2003)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)Organizational Strategy, Structure, and Process (1978)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)The Essential Guide to Effect Sizes (2010)Zero defections: quality comes to services. (1990)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)The Structure of Science (1961)Social Marketing: An Approach to Planned Social Change (1971)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Developing Buyer-Seller Relationships (1987)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Institutions and axioms: an extension and update of service-dominant logic (2015)Enhancing teaching through constructive alignment (1996)Teaching For Quality Learning At University (1999)Teaching For Quality Learning At University (1999)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Service logic revisited: who creates value? And who co‐creates? (2008)Reflection in teacher education: Towards definition and implementation (1995)Knowledge and Organization: A Social-Practice Perspective (2001)Adding It Up: Helping Children Learn Mathematics (2013)Breaking Free from Product Marketing (1977)Interorganizational Governance in Marketing Channels (1994)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Whither Services Marketing? (2004)
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References

  • 1990The Effect of a Market Orientation on Business Profitability9,642 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1987Educating the Reflective Practitioner: Toward a New Design for Teaching and Learning in the Professions6,908 cited
  • 1976ON QUALITATIVE DIFFERENCES IN LEARNING: I—OUTCOME AND PROCESS*4,972 cited
  • 1972A Generic Concept of Marketing1,429 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1995Market Orientation and Company Performance: Empirical Evidence From UK Companies758 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1993European Journal of Marketing602 cited
  • 1983General Theories and the Fundamental Explananda of Marketing462 cited
  • 1983Marketing, Scientific Progress, and Scientific Method419 cited
  • 1979The processes of student learning247 cited
  • 1980A Study of Marketing Generalizations233 cited
  • 1996An empirical comparison of published replication research in accounting, economics, finance, management, and marketing230 cited
  • 2004Adult Education and the Postmodern Challenge

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152 cited
  • 1996Art or science?: Fifty years of marketing debate 1112 cited
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