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Planning Product Line Strategy: A Matrix Approach
0 references·16 citing·54 second hopsampled
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  • 1978Issues and Advances in Segmentation Research921 cited
  • 1979Product life cycle research: A literature review480 cited
  • 1979Innovation Diffusion and New Product Growth Models in Marketing384 cited
  • 1989Destination life cycle187 cited
  • 2017A quantified Kraljic Portfolio Matrix: Using decision analysis for strategic purchasing65 cited
  • 1983Strategic Marketing Planning by Product Managers. Room for Improvement?64 cited
  • 1982Portfolio analysis and the product life cycle55 cited
  • 1981Stratport: A Decision Support System for Strategic Planning55 cited
  • 1990Advertising's Effect on the Product Evolutionary Cycle36 cited
  • 1986The Identification of Weak Industrial Products26 cited
  • 1986Competition and product management: Can the product life cycle help?26 cited
  • 1984The Marketing Curriculum: A Decade of Change25 cited
  • 1987Linking different types of product elimination decisions to their performance outcome: ‘Project dropstrat’24 cited
  • 1985Revitalizing weak industrial products23 cited
  • 2011Product Deletion: A Critical Overview and Empirical Insight into this Process

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22 cited
  • 1983戦略的マーケティングの視角と構図20 cited