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Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency
16 references·11 citing·38 second hop
Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency (2009)Music and Responses to Advertising: The E…Advances in Consumer Research (2025)Advances in Consumer ResearchHandbook of consumer psychology (2008)Handbook of consumer psycholo…Issues and opinion on structural equation modeling (1998)Issues and opinion on structu…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…Advances in Consumer Research (1992)Advances in Consumer ResearchThe Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads (1991)The Differential Role of Char…Music, Mood, and Marketing (1990)Music, Mood, and MarketingSchema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Influence of Background Music on the Behavior of Restaurant Patrons (1986)The Influence of Background M…The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)The Effect of Verbal and Visu…Using Background Music to Affect the Behavior of Supermarket Shoppers (1982)Using Background Music to Aff…The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Heuristic versus systematic i…Understanding how the presence of music in advertisements influences consumer behaviour (2024)Understanding how the presenc…Sonic branding: A narrative review at the intersection of art and science (2024)Sonic branding: A narrative r…The background music-content congruence of TV advertisements: A neurophysiological study (2021)The background music-content …Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements (2021)Effect of background music an…The influence of different levels of musical fit on the efficiency of audio-visual advertising (2020)The influence of different le…Research trends on music and advertising (2017)Research trends on music and …Development and testing of an instrument to determine Musical Fit in audio–visual advertising (2017)Development and testing of an…La similarité en marketing : périmètre, mesure et champs d’application (2016)La similarité en marketing : …Wirkung von Musik in der Werbung (2015)Wirkung von Musik in der Werb…Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness (2015)Music in radio advertising: E…Attributes of background music and consumers’ responses to TV commercials (2014)Attributes of background musi…Atmospherics as a Marketing Tool (1974)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 1998Issues and opinion on structural equation modeling4,577 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2008Handbook of consumer psychology1,195 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1982Using Background Music to Affect the Behavior of Supermarket Shoppers1,074 cited
  • 1986The Influence of Background Music on the Behavior of Restaurant Patrons936 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
  • 1990Music, Mood, and Marketing746 cited
  • 1992The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency?723 cited
  • 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
  • 1991

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The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads
474 cited
  • 1993Preattentive Mere Exposure Effects455 cited
  • Cited by

    • 2020The influence of different levels of musical fit on the efficiency of audio-visual advertising38 cited
    • 2014Attributes of background music and consumers’ responses to TV commercials37 cited
    • 2024Sonic branding: A narrative review at the intersection of art and science30 cited
    • 2017Development and testing of an instrument to determine Musical Fit in audio–visual advertising30 cited
    • 2021Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements20 cited
    • 2021The background music-content congruence of TV advertisements: A neurophysiological study18 cited
    • 2015Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness15 cited
    • 2024Understanding how the presence of music in advertisements influences consumer behaviour14 cited
    • 2017Research trends on music and advertising14 cited
    • 2016La similarité en marketing : périmètre, mesure et champs d’application13 cited
    • 2015Wirkung von Musik in der Werbung13 cited