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Developing International Advertising Strategy
6 references·13 citing·52 second hop
Developing International Advertising Strategy (1980)Developing International Advertising Stra…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…The Importance of Halo Effects in Multi-Attribute Attitude Models (1975)The Importance of Halo Effect…Trade-Off Analysis of Consumer Values (1974)Trade-Off Analysis of Consume…An Attitudinal Framework for Advertising Strategy (1972)An Attitudinal Framework for …Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data (1965)Analysis of Factorial Experim…Trends and Development in Standardization Adaptation Research (2004)Trends and Development in Sta…The internet and international marketing: Is there a fit? (1998)The internet and internationa…The Standardisation Debate in International Marketing (1997)The Standardisation Debate in…Global Marketing Channels and the Standardization Controversy (1997)Global Marketing Channels and…International Advertising Standardization: What do the Multinationals Actually Standardize? (1994)International Advertising Sta…International Advertising Messages: To Adapt or Not to Adapt (That Is the Question) (1991)International Advertising Mes…Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies? (1989)Are Exporting Firms Modifying…IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY (1987)IS STANDARDISATION OF MARKETI…Does an Exporting Nation Enjoy the Same Cross-national Commercial Image? (1986)Does an Exporting Nation Enjo…The Globalization of Advertising (1984)The Globalization of Advertis…Targeting Promotions in Lesser-Developed Countries: A Study of Multinational Corporation Strategies (1984)Targeting Promotions in Lesse…An Assessment of Progress in Research on International Advertising (1984)An Assessment of Progress in …Mass Media Advertising in a Developing Country (1983)Mass Media Advertising in a D…Design and Analysis of Industrial Experiments. (1955)Use of Half-Normal Plots in Interpreting Factorial Two-Level Experiments (1959)Integration theory and attitude change. 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(1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Standardization of International Marketing Strategy: Some Research Hypotheses (1989)International Marketing and National Character: A Review and Proposal for an Integrative Theory (1990)Advertising in Asia: Localize or Regionalize? (1997)Advertising Localization Overshadows Standardization (2002)Who Standardizes Advertising more Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries’ Advertising Practices in the European Union (2006)A constant error in psychological ratings. (1920)A Theory of Cognitive Dissonance (1957)A New Approach to Consumer Theory (1966)A Model and Measurement Methodology for Predicting Individual Consumer Choice (1981)Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi-Experiments in the United States and Spain (2000)The buffering effects of CSR reputation in times of product-harm crisis (2018)The mediating effect of religiosity on advertising effectiveness (1995)The Internet as a Marketing Tool (1998)Religious commitment related to message contentiousness (1999)
this work references cited by second hop

References

  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1965Analysis of Factorial Experiments by Estimating Monotone Transformations of the Data510 cited
  • 1974Trade-Off Analysis of Consumer Values433 cited
  • 1975The Importance of Halo Effects in Multi-Attribute Attitude Models119 cited
  • 1972An Attitudinal Framework for Advertising Strategy75 cited

Cited by

  • 1998The internet and international marketing: Is there a fit?134 cited
  • 1997The Standardisation Debate in International Marketing90 cited
  • 1994International Advertising Standardization: What do the Multinationals Actually Standardize?89 cited
  • 1987IS STANDARDISATION OF MARKETING FEASIBLE IN CULTURE‐BOUND INDUSTRIES? A EUROPEAN CASE STUDY77 cited
  • 1989Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?72 cited
  • 1997Global Marketing Channels and the Standardization Controversy56 cited
  • 1984The Globalization of Advertising52 cited
  • 2004Trends and Development in Standardization Adaptation Research40 cited
  • 1986Does an Exporting Nation Enjoy the Same Cross-national Commercial Image?

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29 cited
  • 1984An Assessment of Progress in Research on International Advertising22 cited
  • 1991International Advertising Messages: To Adapt or Not to Adapt (That Is the Question)21 cited
  • 1983Mass Media Advertising in a Developing Country17 cited
  • 1984Targeting Promotions in Lesser-Developed Countries: A Study of Multinational Corporation Strategies16 cited