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The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie (1992)
16 references·5 citing·39 second hop
The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie (1992) (2004)The 2004 AMA Definition of Marketing and …Academy of Management Journal (2013)Academy of Management JournalMarket Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)Market Orientation and Organi…Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Innovation, Market Orientatio…Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategic management of small firms in hostile and benign environments (1989)Strategic management of small…The Concept of Corporate Strategy (1987)The Concept of Corporate Stra…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China (2018)Comparing the impact of diffe…Marketing Strategies and the Performance of SMEs in Ghana (2014)Marketing Strategies and the …Establishing the scope of marketing practice: insights from practitioners (2014)Establishing the scope of mar…Linking Market Orientation to International Market Selection and International Performance. (2011)Linking Market Orientation to…Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej (2009)Siła przetargowa przedsiębior…Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)Organizational Strategy, Structure, and Process (1978)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer value: The next source for competitive advantage (1997)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Organization and environment (1967)The Correlates of Entrepreneurship in Three Types of Firms (1983)The Management of Innovation (1994)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)Innovation, organizational capabilities, and the born-global firm (2004)Market Orientation: Antecedents and Consequences (1993)Intellectual capital: an exploratory study that develops measures and models (1998)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. 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References

  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance10,148 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1989Strategic management of small firms in hostile and benign environments5,979 cited
  • 2013Academy of Management Journal4,798 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1987The Concept of Corporate Strategy4,092 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?

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2,621 cited
  • 1998Market Orientation and Organizational Performance: Is Innovation a Missing Link?2,615 cited
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    • 2011Linking Market Orientation to International Market Selection and International Performance.116 cited
    • 2014Marketing Strategies and the Performance of SMEs in Ghana61 cited
    • 2014Establishing the scope of marketing practice: insights from practitioners37 cited
    • 2009Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej13 cited