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Estado da Arte da Publicação Nacional e Internacional sobre Neuromarketing e Neuroeconomia
12 references·2 citing·47 second hop
Estado da Arte da Publicação Nacional e Internacional sobre Neuromarketing e Neuroeconomia (2016)Estado da Arte da Publicação Nacional e I…How social cognition can inform social decision making (2013)How social cognition can info…New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences (2011)New scanner data for brand ma…Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Neuroeconomics and the Firm (2010)Neuroeconomics and the FirmFoundations of Neuroeconomic Analysis (2010)Foundations of Neuroeconomic …Decision Neuroscience (2005)Decision NeuroscienceSalience and choice: Neural correlates of shopping decisions (2004)Salience and choice: Neural c…Physiological utility theory and the neuroeconomics of choice (2004)Physiological utility theory …Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…The social psychology of consumer behaviour (2002)The social psychology of cons…As pesquisas denominadas "estado da arte" (2002)As pesquisas denominadas "est…What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline (2023)What Do You Need to Know? A S…Do encanto à vingança: o processamento e o comportamento do consumidor sobre informações de atributos de produtos tecnológicos (2017)Do encanto à vingança: o proc…What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuroeconomics: Decision Making and the Brain (2009)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Book Review: Forum Marketing Research: Methodological Foundations (1977)Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Constructive Consumer Choice Processes (1998)The Role of Emotions in Marketing (1999)The feeling of what happens: body and emotion in the making of consciousness (2000)Neuromarketing and Consumer Free Will (2008)The good practices manifesto: Overcoming bad practices pervasive in current research in business (2015)The Framing of Decisions and the Psychology of Choice (1981)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Oxytocin increases trust in humans (2005)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Enhancement of Perceived Visual Intensity by Auditory Stimuli: A Psychophysical Analysis (1996)COMORBIDITY OF ANXIETY AND UNIPOLAR MOOD DISORDERS (1998)Deactivation of Sensory-Specific Cortex by Cross-Modal Stimuli (2002)Decoding mental states from brain activity in humans (2006)Social Cognitive Neuroscience: A Review of Core Processes (2006)The Neural Basis of Loss Aversion in Decision-Making Under Risk (2007)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The framing effect and risky decisions: Examining cognitive functions with fMRI (2004)Behavioral economics and climate change policy (2008)Multiple-reason decision making based on automatic processing. (2008)Anomalies: The Ultimatum Game (1988)The Effect of Forced Choice on Choice (2003)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Aesthetic package design: A behavioral, neural, and psychological investigation (2010)The consumer psychology of brands (2011)Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)Live Better by Consuming Less?: Is There a “Double Dividend” in Sustainable Consumption? (2005)Green Consumption: Behavior and Norms (2010)Consumer resistance to innovation—a behavioral reasoning perspective (2014)Evasão e avaliação institucional no ensino superior: uma discussão bibliográfica (2011)Sexual Double Standard: A Review of the Literature Between 2001 and 2010 (2012)MÉTODOS DE REVISÃO BIBLIOGRÁFICA NOS ESTUDOS CIENTÍFICOS (2020)Neuroeconomic Foundations of Economic Choice—Recent Advances (2011)Navigating Into the Future or Driven by the Past (2013)Human Capital Theory (2014)
this work references cited by second hop

References

  • 2002As pesquisas denominadas "estado da arte"2,258 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,112 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior706 cited
  • 2002The social psychology of consumer behaviour326 cited
  • 2010Foundations of Neuroeconomic Analysis322 cited
  • 2004Physiological utility theory and the neuroeconomics of choice287 cited
  • 2011New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences192 cited
  • 2004Salience and choice: Neural correlates of shopping decisions123 cited
  • 2005Decision Neuroscience113 cited
  • 2013How social cognition can inform social decision making103 cited
  • 2010Neuroeconomics and the Firm42 cited

Cited by

  • 2023What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline30 cited
  • 2017Do encanto à vingança: o processamento e o comportamento do consumidor sobre informações de atributos de produtos tecnológicos4 cited

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